I will be speaking this year at several workshops and conferences on the subject of “WordPress for Writers.” The workshop covers the basic elements of WordPress content structure and organization, then adds the complexities of a site for writers and authors. This is one of a series of articles on WordPress for Writers and Authors.
WordPress is an ideal web publishing platform for almost every business, but especially for writers and authors. A website for everyone else is easy compared to some of the challenges associated with creating an author site.
What makes an author site distinctive from general sites is that the author has an inventory that rarely resides in an ecommerce format. Sales of their books is typically handled by third-party agents like Amazon or book stores. The author also has a wider variety of ways to promote their work and themselves, which I call author site models.
Let’s begin with the basic elements a WordPress site for writers must consider.
- How to present information on books, sample chapters, articles about the books, and other related material
- How to present a schedule of author events and activities
- How to get past the myths of blogger verses writer, writer verses marketer
- How to create a site that builds a community around the author and/or their books
- How to create an engaging and interactive site without burdening the author
Break that down for your own business and you may find commonality. We all need to promote our social and business events and activities, our products and services, and do it all while working full-time and staying interactive on the site and social media.
The challenge for authors is a combination of myths, old thinking when it comes to the web, and the complexity of organizing a site around multiple products, services, and topics, some of which may or may not be related.