In “Blog Exercises: What Are You Talking About?” your assignment was to blog about what you are talking about on your site, to clearly define it for yourself and your readers. It’s now time to check in with them to see if you are being heard.
Using Polldaddy, Google Drive/Docs (create form), or another poll and survey service, create a poll inviting your readers to have their say about what you say. New to polls and surveys? See the exercise on Polls and Surveys.
You may word it any way you wish, but why not be blunt.
Ask them “Tell me what I’m talking about.” List the topics you think you cover on your site and allow them to check off multiple answers.
Let the poll run for a week, maybe a month. Then check in. What are they saying about what you talk about on your site? Is their perception the same as yours?
This isn’t a science project as it is completely subjective and not all of your fans will fill out the form, and many who know nothing about you and your site may respond, skewing the data. It is still a good way of checking in with your readers to see if your mutual expectations meet some form of reality.
Got the instructions for today’s blog exercise?
Invite your readers to tell you if you are on track, covering the topics you think you are blogging about.
If they agree with you, you are on the right track. If they don’t, it’s time to reassess your blog focus.
It may take some courage, but this is the time for feedback. You want to give them what they want, make sure you are doing so and meeting their needs.