Happy Taggiversary to Technorati

Technorati’s second birthday is today, so kudos and salutes should abound in celebration.

To honor their birthday, they are releasing new and updated Tag Pages, part of their constant striving to become better and more reliable as a social networking service and specialized search engine.

Technorati revolutionized the blogosphere and the web by taking full advantage of tags, link-oriented mini-categorization of posts. So much so that 2005 was labeled the “Year of the Tag”.

Tags spread like weeds, adorning post meta data sections in posts and filling up sidebars in tag clouds or tag heat maps. Instead of relying solely upon categories for site navigation, people could click keywords to find related content.

At first, there was a lot of confusion about the differences and similarities between categories and tags. It took a while, but we finally figured out that categories are like table of contents and tags are like the index, though some people still use tags as their table of contents.

Tags are designated by the author, so it’s up to you to choose which tags best complement your post. A lot of people made phrases up, thinking that if their phrase was unique enough, it would be one of only a few found when searching. But this didn’t work because people using tag searches tended to search for one or two key words not whole phrases. Eventually, the social pressures and cooperation created solid categories of tag words, helping people find related content through specific keywords.

Tags are powerful tools for your blog, and much thanks and appreciation goes to Technorati for helping us understand the power of the tag.

Happy Taggiversary, Technorati!

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