December 27, 2007 – 4:38 am
In Who Clicks on Ads? And What Might This Mean? by Apophenia, there is an interesting discussion going on about ad-generated revenue on blogs and websites. Advertising is the bread and butter of the web, yet most of my friends claim that they never click on ads, typically using a peacock tone that signals their […]
September 15, 2017 – 4:20 am
In this ongoing series called Blog Exercises, let’s explore the stats that matter, the ones you should be paying attention to on your site and off. On your site, you should be paying attention to: Most Popular Posts: Are your most popular posts related by topic? If so, there is clearly a driving interest in […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips
| Tags: blog exercise, blog exercises, blog statistics, blog stats, blog traffic, bounce rate, click-throughs, industry statistics, industry stats, popular posts, statistics, stats, traffic, trends, website statistics, website stats |
Welcome to this special preview page on Lorelle on WordPress. This is where all the special announcements and offers are hidden. If you would like to be notified when there are special announcements, news, and events related to Lorelle VanFossen and Lorelle on WordPress, we encourage you to sign up for our emails. We send […]
In this Blog Exercise, it is time to start building a community around your blog. If you have one, it’s time to re-evaluate it to ensure you keep it. We will start with defining your community. Your blog topic should give you a clear indication about demographics of your online community, but it might not […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, Writing
| Tags: audience, blog audience, blog community, blog exercises, community, community building, defining your audience, defining your readers, demographics, interactivity, site community, social media, web writing |
Coming up soon in Lorelle’s WordPress School free online course is a huge section on interactivity with WordPress, learning about comments, integrating social media, social media automation, and how to encourage and support such interactivity without draining your time, energy, and emotional being. To help you get started thinking about how you can use your […]
By Lorelle VanFossen
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Posted in Blogging, blogging tips, WordPress, WordPress School, WordPress Tips, Writing
| Tags: comments, feedback, interactivity, learn wordpress, polldaddy, polls, social, surveys, wordpress guide, wordpress help, WordPress News, wordpress school, WordPress Tips, wordpress tutorials |
January 31, 2015 – 3:30 pm
The following are the presentations notes for my workshop called “Blogging Your Passion” at Making it in Changing Times in 2015. In 2010 I was in Chicago for SOBCon, the Successful Online Business Conference, and I had an amazing encounter with a woman on the crowded downtown streets: …I was storming away from the last […]
By Lorelle VanFossen
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Posted in Blogging, blogging tips
| Tags: blog writing, blog your passion, blogging, events, how to blog, speaking, web writing, workshops, writers, Writing |
August 1, 2014 – 11:56 pm
The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]
By Lorelle VanFossen
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Posted in Blogging, blogging tips, Writing
| Tags: about page, blog as a business card, blog as your business card, blogging tips, business of blogging, images, profile, publishing, social media, web writing, Writing, writing your about page |
For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]
By Lorelle VanFossen
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Posted in Blogging, blogging tips, Writing
| Tags: blogging, editorial, editorial article, how to write an editorial article, posts, publishing, publishing posts, self-publishing, tutorials, web writing, web writing tips, web writing tutorials, writing for the web, writing tips |
March 15, 2014 – 12:23 am
I will be speaking this year at several workshops and conferences on the subject of “WordPress for Writers.” The workshop covers the basic elements of WordPress content structure and organization, then adds the complexities of a site for writers and authors. This is one of a series of articles on WordPress for Writers and Authors. […]
By Lorelle VanFossen
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Posted in Blogging, blogging tips, WordPress, WordPress News, WordPress Tips, Writing
| Tags: author websites, authors, wordpress, wordpress for authors, wordpress for writers, WordPress News, WordPress Tips, writer websites, writers, Writing, writing for the web |
October 30, 2013 – 6:22 pm
Every time I visit Feedly, Dropbox, and many other sites I think “They don’t like me.” Why? Why should something so important to so many, a tool that should be on most computers, make me feel this way. Look at their login screen. Giant button inviting someone to sign up for their services. Tiny “login” […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, Web Design, WordPress
| Tags: analytics, blog exercises, blogging tips, community, community building, design, fans, first-time visitors, greeting, login, members, repeat visitors, return visitors, statistics, stats, supporters, Web Design, welcome, wordpress |
August 27, 2013 – 4:06 am
As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, WordPress, WordPress Plugins, WordPress Tips, Writing
| Tags: analytics, blog exercises, blogging tips, clicks, data, demographics, numbers, popular posts, referrerals, referrers, statistics, stats, stats plugins, traffic, visitors, web analytics, web stats, wordpress, WordPress News, WordPress Plugins, WordPress Tips, wordpress.com stats |
In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, Writing
| Tags: analytics, blog exercises, blogging tips, demographics, geogrphay, how to blog, location, numbers, publish, publish times, publishing blogs, publishing times, return visitors, statistics, stats, time, tracking visitors, traffic patterns, visitors, web analytics, web writing, when to publish, writing for the web |
I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, Writing
| Tags: aaron walter, advertising, audience, blog exercises, blog with passion, blog your passion, blogging tips, community, community building, demographics, design, design details, design elements, how to blog, marketing, passion, personal, personas, promotion, readers, tribes, Web Design, web writing, Writing |
A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]
By Lorelle VanFossen
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Posted in Blog Exercises, Blogging, blogging tips, Writing
| Tags: audience, blog exercises, blogging tips, dreams, example, hero, heroes, inspiration, inspire, lead by example, leader, leadership, mentor, mission, motivate, motivation, purpose, reputation |
Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]
By Lorelle VanFossen
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Posted in blogging tips, Writing
| Tags: blog focus, blog goals, blog purpose, blog title, blog writing tips, blogging for business, blogging tips, business, business blogging, mission statement, monetization, money, professional blogger, writing tips |
WordPress School: Polls and Surveys
Coming up soon in Lorelle’s WordPress School free online course is a huge section on interactivity with WordPress, learning about comments, integrating social media, social media automation, and how to encourage and support such interactivity without draining your time, energy, and emotional being. To help you get started thinking about how you can use your […]