Advertising is the bread and butter of the web, yet most of my friends claim that they never click on ads, typically using a peacock tone that signals their pride in being ad-averse. The geekier amongst them go out of their way to run Mozilla scripts to scrape ads away, bemoaning the presence of consumer culture. Yet, companies increasingly rely on ad revenue to turn a profit and, while clicking on ads ?may? be declining, it certainly hasn’t gone away. This raises a critical question: Who are the people that click on ads?
The assumption is made that the majority of ad-clickers are Americans, and then goes down hill from there. The truth is, anyone can click an ad from any demographic. But the point is who clicks ads?
I don’t. I make a point of it and have since the first ads started appearing on the web. When the extremely annoying and non-accessibility standard text links started appearing, ads hidden in links with a double underline, I was furious as these are so deceptive, yet, they remain popular. Then pop-up crap started appearing when hovering over any link, which made browsing blogs even more nerve wracking. You never knew where or what a link could do.
So who clicks? Does ad-clicking really generate massive income any more? In addition to clicks, income is often made based upon traffic and pageviews, but with AJAX, even that metric is changing.
So how are all these thousands of dollars being generated for bloggers through their blogs? If no one is clicking, or only a small demographic is clicking, where’s the money coming from if not from the clicks?
There are a lot of rumors, conjectures, and even a few studies that say one thing or another, yet, what’s the truth of it?
Do you click? And what does this mean for you?
Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won't Tell You About Blogging.