Blog Exercises: Are You Serving First-Time or Return Visitors?

Every time I visit Feedly, Dropbox, and many other sites I think “They don’t like me.” Why? Why should something so important to so many, a tool that should be on most computers, make me feel this way. Look at their login screen. Giant button inviting someone to sign up for their services. Tiny “login” […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]