Blog Exercises: Site Goals

Early on in these Blog Exercises I asked you to clarify what you do and how you share your purpose on your site, what your target audience is, and review the why of why you blog and self-publish on the web. Hopefully you’ve had time over the past few months to digest those thoughts, evaluate […]

Blog Exercises: What If You Knew You Could Not Fail

I helped a writer set up her first blog today, encouraging her to share her stories as part of the process moving towards becoming a published author. We talked about how a site will help her, not just with marketing, promotion, and community building, but also by rethinking how she writes, what she writes, and […]

Blog Exercises: New Year’s Resolution

Every year, Matt Mullenweg publishes his New Year’s resolutions. They’ve actually become quite famous as the founder of WordPress often announces goals associated with the free publishing platform, giving fans and developers a highlight of what’s coming. We’re waiting on his resolutions for 2013 as he usually publishes them on January 11, his birthday, but […]

Blog Exercises: What is the Name of Your Site?

What is the name of your site? In WordPress, every site has a title and a tagline or subtitle. What is yours? Choosing a name for your site can be a challenge and your next Blog Exercise in this year-long series of exercises to help you improve your blog. Sometimes choosing a name for your […]

Blog Exercise: Category Brainstorming

In the first of my new Blog Exercises, you will begin work on clarifying the purpose and mission of your site. Take a minimum of 25 minutes to list all the words and phrases that describe what you blog about. If you are new to blogging, list all of the words describing what you wish […]

Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]