Why? Why should something so important to so many, a tool that should be on most computers, make me feel this way.
Look at their login screen. Giant button inviting someone to sign up for their services. Tiny “login” text link buried somewhere on the page for those who have been loyal, even to the point of paying.
I’m not picking on Feedly as the only site that disrespects repeat visitors. There are many out there.
I’m working with a client that serves return visitors, alumni if you will, on a regular basis. Once a year they get a inflow of first time visitors, but 95% of their traffic is from repeat visitors, visitors loyal to the site and what it provides.
“Then why have you designed the site to serve first time visitors only?”
They hadn’t thought of that.
It’s your turn to think about it.
Your blog exercise today is to look at your site as if you were a first time visitor. Then look at it is you are a return visitor. What’s the difference?
Many people demand a static welcoming page on their site, a greeting that introduces their site to the first time visitor. That’s a good population to serve, but do they represent the majority of your demographics?
Look at your stats and determine how many of your visitors are first-time visitors and how many are repeat visitors, those eager for more. Look at your site’s design and adjust it according to the results.
I told my client, “Even if you get first time visitors, make them feel like they are not only welcome, but they can jump right in like an old timer.”