Who are you? What do you do? What are you talking about? What will you be talking about? What gives you the right to talk about anything? What are you doing here? Why are you doing it here? Who the hell are you?
These are the many questions I ask myself when I visit a website or blog. I want to know who is the person behind the words, what are their qualifications, why are they bothering to waste their time and mine, and why should I trust anything they have to say.
If you have a site or blog, take a moment RIGHT NOW to check and see if you have included an About and/or Contact Page on your blog or website. This single page can help people decide whether or not what you have to say is worth of reading and writing about and linking to. It doesn’t have to be your resume, but it needs to be something that gives us a clue as to who you are.
If you are using wordpress.com, the odds are high that the WordPress Theme you have chosen already features an About Page. Look in your sidebar or in the header for a link to About. If it is not there, you can add it by clicking Manage > Pages and adding an About Page of your own.
Part of the fun of blogging is anonymity. No one has to know who you are. But they do need to know something about you in order to trust what you say. You don’t have to use your real name. You don’t have to hand out your email address, or even the URL of other sites you run. What you choose to share is up to you. Just share a little bit about who you are and what makes you qualified so we can get a peek behind the mask of your blog and trust you just a little bit more.
It helps us to understand, too, what you are writing about. If you are writing about everything on the planet, then tell us that you are and tell us why. If your focus is very narrow, then share with us a little of the rationale and experience you have that qualifies you to write about this subject.
You got a blog because you had something you wanted people to read, and you work hard to get attention to your site through trackbacks, pings, search engine submissions, and spreading the word, so why not give a little attention to your blog and your qualifications.
RIGHT NOW, answer the question in your About page. Who the hell am I?
And to answer the question you are probably wondering yourself right now, who the hell are you?
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