How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: Bye Bye to Dumb Drafts

Demian Farnworth of Copyblogger wrote a brilliant article, “5 1/2 Reasons You Should Kill a Draft Blog Post. It’s today’s blog exercise. In summary, Demian’s tips are: The idea sounds bad to you days later. It’s likely to create controversy you don’t want. It looks like something you wrote last year. It looks like stolen […]

Blog Exercises: Page and Post Abuse

If you are on WordPress, you are familiar with the concept of Pages and Posts. If you are on another Content Management System (CMS), it is likely you have similar content with a different name. In WordPress, Pages, with a capital P, are pseudo-static web pages on your site. They exist outside of the reverse […]

Blog Exercises: May Random Editing Day

May. It’s starting to warm up outside in the north, and growing a bit chilly down under, but it’s that time again. It’s the May Random Editing Day. In this Blog Exercise you will need to edit five random posts from among your thousands – okay, maybe dozens of published articles. What should you look […]

Blog Exercises: List Your Resources

In “Blog Exercises: What Are Your Reference Articles” your blog exercise was to identify your reference articles from within your site and list them on a Page or in a post as a reference list. Today’s blog exercise is to identify and publish your resources beyond your site, the reference material and sources you count […]

Blog Exercises: How to Tag Posts

Categories are your site’s table of contents. Tags are your index words. While it is simple to explain the two basic organizational and navigation elements of a WordPress site, coming up with tags for each post is a struggle many bloggers battle. Tags represent micro-categorization of your site’s content. It helps the visitor find closely […]

Blog Exercises: Know Your Pageviews

In this Blog Exercise, it is time to learn some website jargon, specifically, what are all the web pages of your site called. I teach web publishing with WordPress and web design courses at two colleges, and I’m stunned that students don’t know at the lack of proper names for all the parts of a […]

Blog Exercise: Category Brainstorming

In the first of my new Blog Exercises, you will begin work on clarifying the purpose and mission of your site. Take a minimum of 25 minutes to list all the words and phrases that describe what you blog about. If you are new to blogging, list all of the words describing what you wish […]