In WordPress, Pages, with a capital P, are pseudo-static web pages on your site. They exist outside of the reverse chronological order of posts, and are not typically tagged or categorized. Navigation to Pages is found from the main navigation areas. I went into depth explaining Pages in “WordPress Pages: Exploring the Pseudo-Static Pages of WordPress” if these are new to you.
Posts, with a lowercase p, are your “blog” content, so to speak. They are web pages presented typically in reverse chronological order. They are grouped by categories and tags. Navigation to posts are on multiple post pageviews such as the Front, categories, tags, and through category lists in key navigation areas. Posts are typically not featured as direct links except in lists of recent posts or most popular posts.
When it comes to choosing which content to place where, I explain to students and clients that Pages are timeless and posts are timely.
Pages are placeholders for your timeless content, content you require for your site such as About, Contact, Policies, Events, Resources, and similar content. It is content you reference from other web pages on your site that needs to stand aside. Pages answer questions and guide visitors to the right information.
Posts are articles, news, information, tutorials, tips, commentary, and timely information for your readers. It is the flow of content that feeds your audience. Posts entertain, inform, and educate.
While the concept seems simple enough to explain, many novice and experienced bloggers and web publishers get confused and abuse posts and Pages.
If you think of your site as a book, it makes sense to make every web page a Page as in page of a book. As Pages require key placement within the navigation areas, Page lists may get cumbersome as they become giant tables of content with Pages, subPages, and sub-subPages. It’s a mess.
Imagine you are writing a book. Your desire is to have your readers read it in chronological order, right? What if they were reading it in real time? Waiting for each page to come out of the printer and into their hands. Reading in reverse chronology is that format. Readers are waiting for the latest information, eager to read. Breaking that convention breaks the reader’s experience.
Your blog exercise today is to do a site check for how you handle posts and Pages.
Ensure that all articles and timely information is in posts.
Consider what resides in Pages. Ask yourself is the information timeless. Is it a resource or reference material that needs to exist outside of the chronological order?
If you find yourself with posts that should be Pages and Pages that should be posts, it’s time to do some editing. Copy and paste the information into the right format and delete the old. Change your navigation lists to reflect the improvements. If you have many posts and Pages that require switching and you are on a self-hosted version of WordPress, consider a WordPress Plugin that easily converts posts to Pages to speed up the process.
Wish to blog about this? Remember to include a hat tip link back to this post to create a trackback, or leave a properly formed link in the comments so participants can check out your blog exercise task.