Have you counted?
Do you schedule them in a way to count each post over a day, week, month, or year?
At my peak, I pushed 1,975 posts a year. Yes, someone counted. The number frightened me. I had to break it down.
That’s 2,370,000 average words a year.
38 articles a week.
5.4 articles a day, seven days a week.
When I break it down that way, it doesn’t seem like a lot. I can whip out five to six articles a day easy. Group it together, it’s intimidating – damn right frightening.
Your Blog Exercise today is to count the number of posts you regularly publish. You may count your currently published posts or count the posts you expect or wish to publish regularly in the future.
If you plan to publish a post a day, that’s 365 published articles a year.
Too much? Take away a few holidays or reduce it to work days (5 days a week) and it comes to about 260 days a year in the United States, thus 260 posts a year.
Still too much? How many posts do you think you could do a month? A week? One a week? One a month? More?
Figure out your numbers. Count up the posts you currently or wish to publish exploring day, week, month, and year.
Then head to your editorial calendar, the publishing schedule for your site, and start counting.
With the items you’ve included on your calendar, are there too many or less than your expectations on how many posts you should publish regularly? Should you increase or decrease the number? Does comparing the number change your calendar? How?
As a reminder, here are the exercises we’ve done so far on the Editorial Calendar for your site.
- Blog Exercises: The Editorial Calendar
- Blog Exercises: Blogging with the Seasons
- Blog Exercises: Current Events January
- Blog Exercises: Honor the Past with Anniversaries and Birthdays
There are no right or wrong number of posts to publish on a schedule. There are many myths about improving your SEO and ranking by publishing daily or frequently. The truth is that you need to publish on a schedule that walks a fine line between how often you need to publish and how much content your audience, your loyal fans, can handle. We’ll talk more about that later, so right now, concentrate on the numbers and compare it to your editorial calendar.
If you choose to blog about this exercise, remember to include a hat tip link back to this post to create a trackback, or leave a properly formed link in the comments so participants can check out your blog exercise task.