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Writing for the Web Course

Blog writing tips and articlesFebruary 18 – March 25, you will find me teaching “Writing for the Web” for Clark College Corporate and Continuing Education on Mondays from 1:30-4:30PM in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. Come join me!

This is the first class of its kind at the college, focusing strictly on writing for the web, the act of self-publishing. There are other courses dedicated to SEO, business websites, ecommerce, and even my own WordPress courses at the continuing education department of Clark College. A full-credit college course version of this class is currently in development for the 2013-2014 year at Clark College.

In this non-credit course, I will be teaching the art of writing and publishing on the web. We’ll cover a wide variety of topics on self-publishing on the web, dictated by the interests of the participants. They include:

  • Web Writing Tips
  • Website and Web Publishing Terminology and Jargon
  • Storytelling
  • Multimedia
  • How to Share Information with Social Media
  • Search Engines
  • Feed Readers
  • Web Writing Styles
  • Personas
  • Content Organization And Placement
  • Guest Blogging
  • Memoir And Storytelling
  • Professional And Technical Writing
  • Research
  • Developing Article Series
  • Editorial Calendars
  • Copyright and Copyright Infringement
  • Editing
  • Community Building
  • Managing Comments
  • Journaling
  • Family History and Genealogy Blogging
  • Citizen Journalism
  • SEO

We will explore all the different types of storytelling and blogging, as well as how to incorporate multimedia into the articles.

All of the student sites will be developed with, whether or not they currently have a site. Our exercises may be disruptive to a currently active site. Therefore the class will include tips and techniques on publishing and writing with WordPress.

The goal of the course is to help those new to blogging begin, and those experienced improve. The class is appropriate for all levels of experience and there are no pre-requisites, though familiarity with the web and websites is highly recommended.

The fee for the course is $179.

You may register online through their site, Clark College Corporate and Continuing Education, or by phone, 360-992-2939, or in person at the new Continuing Education offices in the West Coast Bank Building.

Additional Courses and Workshops

The following are more classes and workshops coming up on the calendar.

I offer several WordPress courses. Please see the information for details on the differences between the courses to determine which one is the right one for you.

Family History and Genealogy Blogging with PAPAFUG – Family History Research Assistance
February 16 and March 16, 9AM – 11AM

1271 Overlook Drive, Lake Oswego, Oregon
Free – Registration is not required

This two part series of workshops is about blogging your family history and genealogy. It will cover WordPress tips and techniques for storytelling and sharing facts and details about your family’s history. This special event is part of the monthly meetings and classes of PAPAFUG – Family History Research Assistance based in Lake Oswego.

This is an ideal workshop for those not just blogging their family’s history but those who wish to learn more about writing and publishing their memoirs and stories on the web.

WordPress I – Clark College Corporate and Continuing Education
6-9PM February 18 – April 4 Monday and Thursday

West Coast Bank Bldg, Vancouver, Washington
Fee: $299

Basic introduction to WordPress focused on content creation, management, development, and organization. Includes basics of social media interactivity, web writing, WordPress Themes, and WordPress Plugins. Designed for the non-web development expert or beginner.

This is a non-credit course with a certificate available. It is designed for those new to blogging, web publishing, and WordPress. The pace of the course is slow and focused on the individual needs of the participants. It is ideal for the personal blogger, family history/genealogy blogger, and small business owner or employee wishing to have an active site.

You may register online through their site, Clark College Corporate and Continuing Education, or by phone, 360-992-2939, or in person at the new Continuing Education offices in the West Coast Bank Building.

CAS181W – CMS Website Creation: WordPress – Portland Community College
April 3 – June 12, 2012

Rock Creek, Beaverton, Oregon
Hybrid Online Course: Meets Wednesday 6-9PM with minimum 2 hours online per week
Tuition: $294 includes class fees.

This is a 3 credit college course. It is part of the web design and development degree programs at PCC.

The course is a basic introduction to WordPress designed to have the students create dynamic, interactive, and fully functional WordPress sites. It includes the basics of content development, management, and organization, Theme design and structure, and basics of WordPress Themes and Plugins.

The course is fairly fast paced and requires HTML and CSS familiarity, as well as web browser and web search familiarity. It is ideal for the college student focused on a degree path in web design, web programming, and web development, as well as for business owners and employees requiring WordPress and web publishing experience. This course puts more emphasis on design and development rather than content development and strategies.

Registration is with the college directly or online through PCC Registration and requires registration fees and paperwork in addition to the course fees.

CTEC 280 – WordPress I – Clark College, Vancouver, Washington
Tuesday/Thursday – 6-9PM April 9 – June 20, 2013

Main Campus, Vancouver, Washington
Tuition: est. $340 includes class fees

Introduction to the basics of WordPress including content creation, structure, management, and organization, user roles and permissions, multiple contributors, WordPress Theme customization, WordPress Plugins, and site development.

Full credit course and part of the Clark Web Development and Web Design degree programs. This course is fast paced and ideal for the college student or business owner/employee on a path to learn more about web design, web publishing, web programming, and development. There no per-requisites, though familiarity with websites and web browsers is highly recommended. This course puts more focus on content development and strategies compared to web design tips and techniques.

Register online or in person at Clark College. Additional fees and paperwork may be required if you are not currently a student. Clark College does not charge non-residency fees to most Oregon counties along the Columbia River near Portland, Oregon.

Coming Soon: Family History Blogging
Spring Quarter – 6 weeks

Clark College Corporate and Continuing Education

Digging into your family’s history? Have some great stories to share? Blogging your family history is more than just sharing your family tree. It is exploring and sharing the stories of the lives on those branches, how they came to be where they were, the lives they led, the families they created – and dismantled – and the history they left behind to influence the future. This course explores how to share your family’s history and stories on the web for your own family and others seeking theirs.

Students will create a site and learn how to share photographs, videos, interviews, news, and current and past family stories and biographies on the site and through social media.

Familiarity with web publishing, graphic editing, and WordPress (Intro to WordPress) recommended. (Non-credit course, certification available)

This course is in development. If you are interested in being a part of the class, contact them through their site, Clark College Corporate and Continuing Education, or by phone, 360-992-2939, or in person at the new Continuing Education offices in the West Coast Bank Building to be put on a waiting list.

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Copyright Lorelle VanFossen.


  1. Posted January 23, 2013 at 7:28 pm | Permalink

    Some great courses. Wish I lived in the area!!

    • Posted January 23, 2013 at 9:01 pm | Permalink

      So do I. 😀 I’m working on getting many of these online, so stay tuned for more news.

  2. Posted January 28, 2013 at 9:03 am | Permalink

    I would love to be able to take this course! Can’t wait until you get it online. 🙂

    • albrechtsebastian
      Posted January 30, 2013 at 4:21 am | Permalink

      I think online courses are a great idea. Not only for those who are living far away from cities where the courses are held, but also for those with interest, but with less time on their hand.

  3. Posted January 29, 2013 at 6:17 pm | Permalink

    Me too! Me too! There is too much water between Australia and North America, so online opportunities would be awesome.

    • Posted January 30, 2013 at 12:11 am | Permalink

      LOL! Working on it, and I have a standing invitation to come to Australia that I keep debating. Give me enough good reasons and the time, and I’m there!

      • Posted January 30, 2013 at 3:11 am | Permalink

        Well, WordCamp Melbourne is coming up on 27-28 April 2013 – that is surely good enough a reason to visit downunder. Although their is a lot of land between Melbourne and the Hunter Valley (where I live) you could be assured of some nice regional wine either end or in between.

  4. Jon
    Posted March 23, 2013 at 1:50 pm | Permalink

    I have been loking into some blogging courses for some of our staff. Do you have any of these courses available as elearning ?

    • Posted March 23, 2013 at 2:37 pm | Permalink

      We’re working on providing these through elearning options with Clark College. I’ll have news on that soon. I also provide direct training as well. Use my contact form if you would like more information. Thanks!

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