Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

Prove It: It’s Starts With Defining Who You Are

Who are you on the web? How do you describe yourself? What words do you use to tell the world who you are, what you stand for or represent, what you do, how you do it, and why they should want to get to know you and work with you? Preparing to teach my WordPress […]

Google the Brand Name or google the word?

Joanna Tidball pointed me to some news stories on Google attempts to prevent the use of “google” as a generic and general reference for searching the Internet. According to The Independent: In June, Google won a place in the Oxford English Dictionary, while “to google”, with a lower case “g”, was included last month in […]

Blog Exercises: Define Your Community

In this Blog Exercise, it is time to start building a community around your blog. If you have one, it’s time to re-evaluate it to ensure you keep it. We will start with defining your community. Your blog topic should give you a clear indication about demographics of your online community, but it might not […]

WordPress School – Lists

Today in Lorelle’s WordPress School online course learning WordPress from the inside out, we are going to learn how to create lists in WordPress. A list is just that, a list of items. The list may contain a wide variety of information and be presented in many different ways. Let’s start with simple lists and […]

WordPress School: About Page

Now that we’ve covered the basics of posts and Pages, it’s time to cull from the information in your Site Master Plan to create your first page: About. By default, WordPress automatically generates an About Page called “About.” Some web hosting services have chosen to rename this “Sample Page” or “Example Page” for their one-click […]

WordPress School: Categories and Tags

We’ve covered WordPress posts and Pages, the core content elements associated with a basic WordPress site. Today we are going to focus on posts, specifically how they are organized and structured within a WordPress site. Categories are your site’s Table of Contents. Tags are your site’s index words. Honestly, it is that simple. Think of […]

Presentation: Blog Your Passion

The following are the presentations notes for my workshop called “Blogging Your Passion” at Making it in Changing Times in 2015. In 2010 I was in Chicago for SOBCon, the Successful Online Business Conference, and I had an amazing encounter with a woman on the crowded downtown streets: …I was storming away from the last […]

Welcome to Lorelle’s WordPress School

I was one of the first asked to write and publish a text book on WordPress. I worked with the BIG NAME text book publishing company for months to create a structure and outline for WordPress users. As a long-time WordPress user, WordPress Codex contributor and editor, WordPress support forums volunteer, developer, designer, and WordPress […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Russia’s Bloggers Under Attack

If you haven’t been paying attention to one of the largest countries in the world is persecuting bloggers. I’ve written up a summary in the ClarkWP Magazine site produced by my Clark College WordPress students, “The New Blogger’s Law in Russia.” In December 2013, the Russian parliament passed a law to allow the blocking of […]

WordPress For Writers: WordPress Author Sites

In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors. For more on the subject, see other articles in the WordPress for Writers and Authors series. This article assumes you have some basic familiarity with WordPress […]

Blog Exercises: Become Your Own Fan Blogger

Fan blogging is one of the most challenging types of blogging. Fan blogging is blogging about a celebrity, television show, movie, sports team, sports player, criminals, or other groupie subject. Today’s blog exercise examines the art of fan blogging and how to learn from fan blogging to create your own fan club around your blog. […]

Blog Exercises: The Content Project Form

In these year-long Blog Exercises dealing with editorial or content calendars, we’re working on exploring all the dates you can add to your calendar, including adding seasonal post content and other date-sensitive blog posts and articles. In this exercise, we’re going to create a content project form. The goal of a content project form is […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]