Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Disclosure Now Required on Blogs, Twitter, and Other Social Media Sites

With the news that the UK is cracking down on those blogging and tweeting for pay without disclosure, and California law making online impersonation potentially illegal, social media and blogging are taking a hit. In summary, if you pretend to be someone you aren’t, famous or not, or blog about a product or service for […]