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Prove It: Defining Your Avenues of and Communication Marketing

June 15, 2012 – 11:54 am

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

By Lorelle VanFossen | Posted in blogging tips, WordPress Tips, Writing | Tags: advertising, announcements, article series, atom, communication, community building, demographis, email, facebook, feed, feeds, google currents, google reader, marketing, news, newsletters, promotion, prove it, proveit, rss, seo, site subscriptions, smo, social media, social media marketing, social networks, social web, social web marketing, subscribe, subscriptions, twitter | Comments (4)

Prove It: What Makes You Trust a Website?

February 6, 2012 – 9:48 pm

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

By Lorelle VanFossen | Posted in Blogging, blogging tips, Writing | Tags: about page, bio, blog clutter, blogging tips, business blog, business website, can you be trusted, can your site be trusted, clutter, corporate blog, corporate website, google, how to blog, prove it, prove it campaign, proveit, resume, search engines, seo, transparency, trust, trust rank, trust triggers, trustrank, trustworthy, Web Design, web development, web writing | Comments (54)