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Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: Page and Post Abuse

If you are on WordPress, you are familiar with the concept of Pages and Posts. If you are on another Content Management System (CMS), it is likely you have similar content with a different name. In WordPress, Pages, with a capital P, are pseudo-static web pages on your site. They exist outside of the reverse […]

Blog Exercises: FAQs

A FAQ is a web page featuring “Frequently Asked Questions.” Does your site need a FAQ? Most sites do not need a FAQ Page. Yours might. How do you know if your website needs a FAQ? If your site offers products and services, a FAQ may be necessary to answer frequently asked questions about the […]

Blog Exercises: What Are You Missing?

Frogs redefine my thoughts about amphibians annually. As a child, spring was for tadpoles and summers were for frogs in the swamps, ponds, and ditches around my country ranch in the Pacific Northwest. Moving to Oregon’s Coastal Mountain range west of Portland, my winters are spent driving up the foothills like a crazy person, avoiding […]

Blog Exercises: Prepare for Summer

It’s Editorial Calender check-in and check up time. May is the shift from spring to summer. From blossoming flowers to green leafed trees casting shade, the weather is changing, bringing warmer days to the northern hemisphere and colder temperatures down under. For those of us living in the Pacific Northwestern United States, we are experiencing […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: Stand Up For Freedom of Speech

There are 400,000 words in the English language, and there are seven you can’t say on television. What a ratio that is! 399,993 to 7. They must really be baaaad. They must be OUTRAGEOUS to be separated from a group that large. “All of you words over here, you seven…baaaad words.” That’s what they told […]

Blog Exercises: What Are You Talking About Revisited

In “Blog Exercises: What Are You Talking About?” your assignment was to blog about what you are talking about on your site, to clearly define it for yourself and your readers. It’s now time to check in with them to see if you are being heard. Using Polldaddy, Google Drive/Docs (create form), or another poll […]

Blog Exercises: Footnotes

In “Creating Footnotes in WordPress,” the tutorial explains how to use footnotes in WordPress, and applies to other blog publishing platforms. Links are the footnotes of today, linking to citations, references, and resources on the web. Yet, there are still times when footnotes are necessary, especially when the citation isn’t online or if your topic […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

Blog Exercises: Add Industry Events to Your Editorial Calendar

In the blog exercise to create an editorial calendar, I gave you many ideas for setting self-assignments and deadlines for content throughout the year on your blog. Don’t forget to investigate your industry to discover events, conferences, and news to add to the calendar. Whether you go or not, take time to research calendars and […]

Blog Exercises: April Random Editing Day

It’s the April Random Editing Day in our ongoing series of Blog Exercises. With Spring in the air, flowers and trees blooming, it’s time to flex your editing muscles on four blog posts this month. If you are having trouble finding random posts, think of a keyword that best describes your site or a topic […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

Blog Exercises: What Words Do You Abuse Redundantly?

So, it’s word check time. Well, time to check all the words we abuse. Specifically, all the words we abuse redundantly and unnecessarily. And I’d like us to focus on the little words we add to our content, words like like, and, so, because, cause, cuz, specifically, well, and so on. In the last two […]

Blog Exercises: Fools, Pranks, and Jokers

April 1st is April Fool’s Day in many countries. Also called “All Fools’ Day,” it is a chance to pick on people, to play pranks, jokes, and hoaxes on friends and family. Historians say that the concept of a Fool’s Day has been a part of European History and other cultures for hundreds, possibly over […]

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