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Blog Exercises: Trackbacks Come Again No More

The power of trackbacks is to track the discussion of articles on your site across the web. They are generated automatically by the post when it is published, sending a trackback response to your site. When the referring site owner moves their site, makes a domain name change, or does a total makeover that causes […]

Blog Exercises: Are Your Comments Open for Business?

Are your comments closed? Are they set to moderation? Are your comments wide open for all without question or challenge? Are you comments open for business? In “You Must Be Logged In To Comment” I wrote: Why do people turn off open, unregistered comments to require people to login in order to comment? I’m not […]

Blog Exercises: Are You a Victim of the Past?

Have you seen the fun video released to promote the then new television show, Portlandia on IFC, recently renewed for another year or two? It’s called “Dream of the 90s” and is part of your homework for this blog exercise. The story is that Jason went on a trip from Los Angles to Portland, Oregon, […]

Blog Exercises: How Does Your Blog Make You Money?

In an interview with Daniel Scocco of DailyBlogTips, he asked me how long a blogger should wait to monetize their blog. Ha! Forever! I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use […]

Blog Exercises: Become Your Own Fan Blogger

Fan blogging is one of the most challenging types of blogging. Fan blogging is blogging about a celebrity, television show, movie, sports team, sports player, criminals, or other groupie subject. Today’s blog exercise examines the art of fan blogging and how to learn from fan blogging to create your own fan club around your blog. […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Happy Birthday, WordPress!

Today is the 10th Anniversary of that famous moment when Matt Mullenweg reached out to the world, and Mike Little replied, and WordPress was born. A blog post that changed the world. Happy Birthday, WordPress! I’m off to celebrate with the Portland WordPress Meetup Group of Oregon. Cake? Subscribe Via Feedburner Subscribe by Email Copyright […]

Blog Exercises: May Random Editing Day

May. It’s starting to warm up outside in the north, and growing a bit chilly down under, but it’s that time again. It’s the May Random Editing Day. In this Blog Exercise you will need to edit five random posts from among your thousands – okay, maybe dozens of published articles. What should you look […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: Comments Policy

We started with the Bloggers Code of Ethics in our blog exercises on site policies, starting you off on the right foot by knowing where you will draw your lines in the sand when it comes to your rights and responsibilities as a blogger. In this Blog Exercise, we are going to tackle the next […]

Blog Exercises: Increase Your Thank You Ratio

As a teacher, trainer, social media expert, and advice giver on many blogs, I don’t want to hear your excuses in response to my advice. “Well, if I only had the money…” Really? Since WordPress, the tools I recommend, and the advice I offer is free. What does money have to do with anything I […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: How to Respond to a Trackback

In the first blog exercise on trackbacks I explained how trackbacks work and how to respond to trackbacks. It’s time to revisit the concept of how to respond to a trackback. In the exercise, I described the unique quality of trackbacks for tracking conversations across the web. You publish something, someone likes it and publishes […]

Blog Exercises: Post-Op Care Content

I recently had some minor surgery and received an extensive list of post-operative care instructions. I was amazed at the in depth detail they went into, so I asked about it. The practitioner told me that they spent a year collecting all the questions people had about each surgery and treatment and created a paper […]


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