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Blog Exercises: Own Your Site and Protect Yourself

I hear it every day. A webmaster, developer, or designer does the site owner wrong and the site owner is victimized, helpless, and frustrated with what to do next. I’ve gotten calls in the middle of the night from people around the world trying to get help recovering their WordPress password because their “web guy” […]

Blog Exercises: Site Policies and Bloggers Code of Ethics

It’s time to start working on all of your site policies, one by one. So far, we’ve touched on some of these in Blog Exercises: The Don’ts of Blogging, Blog Exercise: Taking a Risk With What You Blog About, Blog Exercises: Comments and The Blog Bullies, and Blog Exercises: Quoting and Blockquotes. The basic policies […]

Blog Exercises: Increase Your Thank You Ratio

As a teacher, trainer, social media expert, and advice giver on many blogs, I don’t want to hear your excuses in response to my advice. “Well, if I only had the money…” Really? Since WordPress, the tools I recommend, and the advice I offer is free. What does money have to do with anything I […]

Blog Exercises: Preview Posts

Do you preview a post before publishing? If not, consider adding this extra step to the publishing process. Why? I’m human. So are you. We mess things up. No matter how careful you are, you will make mistakes. That’s life. By double checking what your post will look like before you release it to the […]

Blog Exercises: Pain Brings Wisdom

You know, the number one thing we want to avoid in life is pain. But at the same time, it’s the number one thing that forces us to grow as human beings. It deepens our ability to feel empathy, turns knowledge into wisdom. And there was enough pain in this situation that I think in […]

Blog Exercises: Check Your Dates

It’s 2013. Time to update your calendars and your blog dates. Sara Tetreault of Go Gingham asked me to cover updating copyright dates on your blog, so this Blog Exercise is dedicated to that and all the dates that need changing on your site now that we are into a new year. Most WordPress Themes […]

Check Out the New Media Manager in WordPress

WordPress.com users were greeted with a new Media Manager over the weekend. This is the new media uploader coming in WordPress 3.5 when it releases December 5, 2012. For most of us, this is a long-awaited, dream come true. The clunky WordPress Image Uploader is gone, replaced with one more visual and easy-to-use. The announcement […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

What You Most Need to Know About WordPress

At the recent WordCamp Portland 2012, I was asked by several attendees to cover the basics of WordPress and we came up with What You Most Need to Know About WordPress. Here are the “notes” from that unconference presentation. The Difference Between Categories and Tags I hear this question at WordCamps, from readers, students, and […]

7 Blogging Steps Even Veteran Bloggers Forget

Originally published in Blogger and Podcaster Magazine and updated. I write for a variety of online and offline magazines. They’ve graciously permit me to republish my articles. Participating in a recent multiple guest blogger event, I edited and review posts by many top bloggers before publishing. I was rather stunned to find that even veteran […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]

Blogger’s Agreement

In 2005, the The Center for Teaching at the University of Iowa created a collection of PDF files to support their Social Media & Technology in the Classroom teaching resources. Among the well thought out documents on using blogs and podcasts in the classroom and how to incorporate social media is the Bloggers Agreement (PDF). […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

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