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WordPress Publishing Checklist

The following is a brief summary of the workflow to publishing content in WordPress. Print this out to remind yourself of each step in the process. Consider this your checklist to review before publishing every post until you become accustomed to the process. This is your guide to the WordPress publishing process. This guideline is […]

Research on the WordPress, Web Development, and Web Design Job Market

In 2012 and 2013, I did extensive research for the grant program to develop and rewrite the Web Developer degree program at Clark College. This research included an analysis of current and future job opportunities for students graduating with that degree with a solid understanding of WordPress. Now that the program has completed its first […]

What Does WordPress, iThemes, Goodwill, Home Depot, and Target Have in Common? Your Identity and Security.

We received a new credit card in the mail today to replace our old one AGAIN. An “unsuccessful attempt” to access our secure security data happened and this is a precaution the bank is taking to protect us. I have no other information so I’m left wondering. Yesterday I received an email supposedly from Home […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

WordPress For Writers

I will be speaking this year at several workshops and conferences on the subject of “WordPress for Writers.” The workshop covers the basic elements of WordPress content structure and organization, then adds the complexities of a site for writers and authors. This is one of a series of articles on WordPress for Writers and Authors. […]

Blog Exercises: Trending

In social media, trending are topics attracting the attention of most of the people in that moment. Unfortunately, trending topics are self-feeding. If something ends up top of the trending list, it becomes an accident alongside the highway. Everyone wants to slow down and take a look. Walking by a student glued to their computer, […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: Mashups

One of my favorite odd-ball mashups is the movie Moulin Rouge! Released in 2001, the movie features Nicole Kidman, Ewan McGregor, and an outstanding cast of top notch actors singing their way through a Bollywood-style production set in a 1899 France cabaret. There are few original songs in the film. Instead they used pop songs […]

Blog Exercises: August Summary

August is done, and so is the summer for most of the world north of the equator. Summer is on its way down under. This is the end of eight months of celebrating the 10th Anniversary of WordPress with a year of non-stop blogging about blogging, focused on using WordPress as your publishing platform. In […]

Blog Exercises: Creating Influential Connections

In “Why a Link Post Should Be Like Mingling at a Party,” my friend Jan of Circular Communication described it this way. Imagine you are at a party. You mingle and meet someone you know. You do not know her well, but well enough to appreciate her. You also have an idea what interests her, […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]

Blog Exercises: Where is Your Audience?

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the where. Using whichever as stats or web analytics program you wish as discussed in the post introducing you to blog stats and analytics, check out the […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

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