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Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Creating a WordPress and Blogging New Year’s Resolutions List

Small Biz Trends released “5 Website Resolutions to Put on Your List for 2012,” by my friend, Shashi Bellamkonda, with some great ideas on what needs to be on your New Year’s resolution list for your business this year for building content, web communications, community building, and embracing and integrating technology. I’d like to add […]

Prove It: It’s Starts With Defining Who You Are

Who are you on the web? How do you describe yourself? What words do you use to tell the world who you are, what you stand for or represent, what you do, how you do it, and why they should want to get to know you and work with you? Preparing to teach my WordPress […]

What’s Involved for a Speaker at a WordCamp Event

One of the greatest honors in my professional life is being asked to speak or keynote at a WordCamp or related event. I speak at professional conferences all the time, but there is something precious and wonderful about a WordPress Community event. I love attending them as well as actively participating in them. I’ve helped […]

Crafters Wanted for WordCast Craft Blogging Month

It’s like a dream come true. I convinced our editorial team at WordCast to make February “Craft Blogging Month” on WordCast, bringing all types of crafty goodness to you. As a crafter myself, playing with thread, yarn, and fabric as well as wood and whatever I can get my hands on, I’m excited to be […]

Update WordPress Now: WordPress 3.0.4

The last month has seen two WordPress mandatory security releases, and today, WordPress 3.0.4 brings another mandatory update. To update, log in as the Administrator and click the update notification for one-click updates to your WordPress blog. blogs are automatically updated. In writing up “Mandatory Security Update: WordPress 3.0.4 Released for WordCast, I stumbled […]

Welcome Windows Live Spaces Bloggers to

I just posted news on WordCast about the and Microsoft Windows Live Spaces migration which brings Windows Live Spaces bloggers to See Updated News Below I’m thrilled about this huge endeavor, and offer up my blog tips to Windows Live Spaces bloggers. I’m also excited about what this means for the WordPress Community. The number tossed […]

Blog Struggles: SOBCon, Idea Whelmed, and Tell It To the Telephone Pole

A few people were concerned when I started my first Blog Struggles Diary recommending that I not blog every day thus changing the whole tone of my site. This confused me as I thought this was what my site was about. I had to take some time to think about that…then life and work interfered, […]

Blogging and Social Media Tips for Real Estate Market at REBarCamp PDX

Tomorrow, April 23, 2009, I’m the keynote at Real Estate BarCamp, in Portland, Oregon, at Cubespace. The event is free but sold out. If you are interested in attending, check first. I’ll be speaking to Real Estate agents, brokers, and related industry members about blogging, social, media, WordPress, and Woopra – though not all at […]

The Freedom in Freedom of Speech

Before and after WordCamp Whistler 2009 in Whistler, BC, Canada, I took advantage of the good graces and lovely home of Glenda Watson Hyatt of Do It Myself Blog (@GlendaWH) and her husband, Darrell Hyatt of Enabling Abilities to Appear in Vancouver, British Columbia. Spending time with Glenda and Darrell is filled with laughter and […]


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