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Search Results for: campaign

WPEngine Offers Special Discount for WordPress Hosting and WordCamp San Francisco

Rarely will you find me promoting anything commercial here on my site, but I have to give a big round of applause about my incredible, life-saving and life-changing experience working with the amazing team at WPEngine web hosting. I’ll tell the full story later, and it’s one of love, hate, passion, murder, and espionage, but […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: How to Respond to a Copyright Violation

While I know that you would never violate anyone’s copyright and publish other people’s content without proper citation or permission, there are hundreds of thousands who think that if it is on the web, it’s free to use and abuse. Accusations of copyright violations are big deals. Some top journalists, writers, photographers, musicians, software developers, […]

Blog Exercises: Protect Your Privacy

The web world thinks my birthday is January 1. Does the web know your birthday? Among the many Blog Exercises so far this year, I’ve mostly focused on your blog. Today, I want to talk about something related to your blog but mostly to your exposure and presence on the web: your private and personal […]

Nelson Mandela Tribute

In January 2011, Nelson Mandela became a trending topic on Twitter as false rumors of his death circulated the world. He was 92 at the time and this was one in a long string of stories shaking the world’s confidence in his survival. Today, at age 94, those rumors seem more prophetic as the world […]

Blog Exercise: When Was the Last Time You Got Personal

I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Blog Exercises: The Don’ts of Blogging

Did you know there is a Blogger’s Code of Conduct? It’s on Wikipedia. Initiated by Tim O’Reilly, it is as follows: Take responsibility not just for your own words, but for the comments you allow on your blog. Label your tolerance level for abusive comments. Consider eliminating anonymous comments. Don’t feed the trolls. Take the […]

Blog Exercises: The Editorial Calendar

Throughout these Blog Exercises you will be building your own editorial calendar, a schedule for content. Consider these as blog planners and self-deadlines. There are many calendar types, traditional and electronic. I recommend starting simple by printing out a 12-18 month calendar, one month per page, right from a free template in your word processing […]

Update WordPress Now: WordPress 3.4.2 Released

WordPress 3.4.2 Maintenance and Security Release arrived today, and it’s time to update. This is both a maintenance and security release, therefore it is mandatory, not optional. Recently, I wrote about keeping WordPress updated for security reasons, and I’m singing the same song again. Don’t wait. Don’t hesitate. Use the automatic, one-click update feature. In […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

How to Set the WordPress Twenty-Eleven Theme Showcase Slider to Auto-Advance

Using the fantastic and flexible Twenty-Eleven WordPress Theme and its showcase template front page and slider? Wish the showcase slider would slide automatically? I’ve found the answer. The Twenty-Eleven WordPress Theme features a pseudo-static front page template called “showcase.” When set as the “home” page template with the blog as “blog,” you have the option […]

Prove it! Kym Huynh Bio Reloaded

In my Prove It! campaign article series recently, by request I ripped apart the personal and professional site of Kym Huynh in “Prove It: Kym Huynh Exposed.” Using my advice, he’s updated the two key pages I attacked on his site, the front page and about page, and the results are spectacular. The goals of […]


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