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The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

Speed Blogging Tips and Techniques

The following are the workshop notes for my popular workshop on “Speed Blogging.” The workshop is designed to teach how to take charge of your website and keep the content flowing with enthusiasm over the long term by learning the shortcuts, tips, and techniques to speed up the process of blogging, allowing your blog to […]

How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: When You Assume…

One of the class projects for my WordPress college course involved the students working together on a single broken post to find all the errors in the content. Typically, this is a quick test of their basic coding skills, but this quarter’s students are not typical. They are exceptional. The goal was to identify and […]

Blog Exercises: The Domino Effect

I recently created a domino effect on one of my sites. The Domino Effect is based upon the traditional game of domino pieces stacked standing upright in rows, typically in a straight or curved path carefully spaced close together. Knock over the first one and it falls against the second, and third, knocking down each […]

Blog Exercises: The Art of List Making

Today’s blog exercise is part two on how to make a list. In “Weekly Link Roundups” and “Making Lists” blog exercises I covered some basics of how to make a list. This blog exercise will take these exercises further to help you create interesting lists in your blog posts that pull the reader through your […]

Blog Exercises: Things I Wish I Knew When I Started

“9 Things I Wish I Knew When I Started.” “6 Things You Need to Know Before You Begin.” “The 10 Lessons You Need to Know Before You Take that First Step.” “What I Wish I Knew Before I Knew.” These titles show up in my feed reader on a regular basis. In this blog exercise, […]

Blog Exercises: Site Goals

Early on in these Blog Exercises I asked you to clarify what you do and how you share your purpose on your site, what your target audience is, and review the why of why you blog and self-publish on the web. Hopefully you’ve had time over the past few months to digest those thoughts, evaluate […]

Blog Exercises: Collect Your Quotes

I was sitting in a business conference listening to a speaker expound upon the many reasons why we must blog, and choked on my hot tea when I heard her say to the two hundred people in the audience, “Blog comments are mini resumes. Let them speak well of you.” In 2006, I wrote those […]

Blog Exercises: Organize Your Content – The Sequel

In the previous blog exercise, “Blog Exercises: Organize Your Content,” you were to create a giant lists of all the posts you have published in a link list organized by topic. If you have been blogging for a while, that exercise may have taken some time and work. If you’ve been blogging a short time, […]

Blog Exercises: Are You a Victim of the Past?

Have you seen the fun video released to promote the then new television show, Portlandia on IFC, recently renewed for another year or two? It’s called “Dream of the 90s” and is part of your homework for this blog exercise. The story is that Jason went on a trip from Los Angles to Portland, Oregon, […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

WordPress Anniversary: Comment Spam Lessons

It’s hard to believe that I’ve learned much from comment spammers over the years. I’ve learned that they are among the most hated folks in the world, yet you have to respect them as well. As I look back on ten years of blogging with WordPress on this 10th Anniversary year, I realized that comment […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]


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