Many people will tell you that the images you use in a published post are the most important visual elements on a web page. Don’t believe them. It is an HTML content tag that is often overlooked that is the most powerful visual element on a web page: the heading.
At this point in Lorelle’s WordPress School free online course you should have written and published your first post and working on the second post, the tutorial, in an article series featuring a minimum of five posts. On that unpublished post, which we will work on this week and into next, you will have added lists and today we are working on headings. As we progress forward with the second post, you will be learning how to add images, bold, italic, links, and other content elements in WordPress.
Headings are section titles in an article. They are usually bold and slightly smaller than the post title font. They may feature some graphic design element depending upon your WordPress Theme’s design.
Headings break the content into digestible chunks, keeping related content together. They also serve to pull the reader’s eye through the content as they search for the information they need. Headings also add whitespace, blank space that adds space and room for your content to breath and rest in.
Think of headings as part of your article outline, a visible section title that helps the reader know where they are in the reading order of the article.
Headings are the second bit of HTML you need to learn in web writing. We’ve learned about the HTML in making an ordered and unordered list, today we learn about the basics of heading HTML tags.