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Search Results for: return customers

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Are You a Traffic Hound or Blog Authority?

According to Chris Garrett: With a made-for-adsense blog the goal is to get a torrent of traffic with the majority of visitors leaving right away via your highest paying adsense ads. At the other end of the continuum is a pure authority blog, for example Seth Godin, where the goal is to build up a […]

Turning Diggs Into an Audience

In How to Build a ‘Digg Culture’ on your Blog, ProBlogger Darren Rowse may sound like he’s offering another article on “how to get dugg by Digg”, but it is much more important than that game. I’ve talked repeatedly about how important it is to provide your visitors with a reason to return, thus building […]

One Year Anniversary Review: Reviews of the Reviews

Wow. One solid month of reviews of articles over the past year. What an amazing retrospective, huh? An anniversary or birthday can be a time of celebration as well as reflection, and this past month writing about the past year’s worth of writing has been an amazing step back through time, thoughts, choices, decisions, and […]

How Not to Tick People Off and Keep Them Coming Back For More

In Real Lawyers Have Blogs’ article, “Best Blogs Send Audience Away”, the issue of what makes a good blog good is covered from an interesting angle: Some of the best blogs are what Buzz Bruggeman describes as intelligence agents. They post what they believe would be of interest to their target audience… LexBlog still gets […]

Creating Attention Getting Linkable Content

Internet Vibes offers “How to Create Content That Will Get You Loads of Links” by David Callan is an easy-to-read article with tips on how to get people to link to your blog and your blog’s content. When one is looking for links, the focus changes from your prospective clients out there to fellow bloggers […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Prove It: It’s Starts With Defining Who You Are

Who are you on the web? How do you describe yourself? What words do you use to tell the world who you are, what you stand for or represent, what you do, how you do it, and why they should want to get to know you and work with you? Preparing to teach my WordPress […]

Blog Struggles: SOBCon, Idea Whelmed, and Tell It To the Telephone Pole

A few people were concerned when I started my first Blog Struggles Diary recommending that I not blog every day thus changing the whole tone of my site. This confused me as I thought this was what my site was about. I had to take some time to think about that…then life and work interfered, […]

The Freedom in Freedom of Speech

Before and after WordCamp Whistler 2009 in Whistler, BC, Canada, I took advantage of the good graces and lovely home of Glenda Watson Hyatt of Do It Myself Blog (@GlendaWH) and her husband, Darrell Hyatt of Enabling Abilities to Appear in Vancouver, British Columbia. Spending time with Glenda and Darrell is filled with laughter and […]

Developing a Tourist Community Site With WordPress

How would you like to hand-hold a web developer as he creates a WordPress-based Tourist Community Site? Amir Helzer of ICanLocalize recently decided to create such a site for his small tourist town of Bariloche in Argentina. And he wants your help. Over the next month or so, Amir will be taking your advice on […]

Social Media: The New Path of Economics and Marketing

In A Rubric for Social Media Expertise, Liz Strauss is exploring how we use social media for our blogs and our businesses, especially how we organize and structure social media to work for us. As the living web begins to seamlessly integrate into our concrete cultures and as our lives become globally intertwined, businesses are […]