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WordPress School: Image Preparation

In the assignment for Lorelle’s WordPress School free online course today and over the weekend, you are to work on preparing images for uploading to WordPress. You will be adding a variety of images to your WordPress test site such as images to accompany your posts and Pages, portraits, images for galleries, design elements, sidebar […]

WordPress School: Terms – Administration Screens

One of the greatest challenges I have in teaching WordPress to clients, students, and in workshops and online courses like Lorelle’s WordPress School is the fact that WordPress keeps changing the interface and the names of the various interface bits and pieces. They are doing it again on WordPress.com with a “new and improved” interface […]

WordPress School: Your Profile

Last Friday and over the weekend, you should have setup your WordPress test site that you will be using throughout this year-long course. Remember, I want you to treat this like it is a real site with a real purpose and mission to get the most out of this process. Have fun with it and […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: Self-Sabotage Writing

You probably don’t want to hear this…I’m sure you don’t care what I have to say anyway…if you aren’t interested, go somewhere else…if you are here to learn something stick around, if not, take a hike…I don’t expect you to figure this out…This does require some intelligence to understand, so if you can’t be bothered, […]

Blog Exercises: Are You Setting an Example for Others?

A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: Do You Teach or Lecture?

Do you teach or lecture on your site? We all write with a specific “voice” and “style,” representing our perspective on the information we are presenting. On this site, I’m a teacher, sharing with you lessons to help you blog, use WordPress, and publishing on the web. You may share your expertise or your experiences […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

Blog Exercises: How to Publish Code

I blog about the technical side of blogging, about WordPress, WordPress Plugins, WordPress Themes, HTML, CSS, web design – code. I often blog about code. And people ask me code questions. I’ve become an expert in writing code so it looks like code on web pages. The time may come, or you may have already […]

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