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Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Make a List of Everything on Your Site

Today’s blog exercise will require a little time, magnifier, and a score card. Well, maybe not one of those items. I want you to grab a piece of paper and load up the front page of your site in a browser. Zoom in so you can really see it up close and personal. Start counting. […]

Blog Exercises: If You Don’t Make Mistakes, You’ll Never Learn

I’ve long believed that if you aren’t making mistakes, you aren’t learning. That philosophy is part of what these blog exercises are about. I want you to stumble. I want you to destroy your site. I want you to make a mess of everything because that is how you learn. How did I learn what […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: How Does Your Blog Make You Money?

In an interview with Daniel Scocco of DailyBlogTips, he asked me how long a blogger should wait to monetize their blog. Ha! Forever! I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use […]

Blog Exercises: Make an Elephant Out of a Fly

G.I. Gurdjieff said, “We have made an elephant out of a fly.” A friend of mine and fellow college professor, Mark Smith, is a dedicated follower of George Gurdjieff, a Russian spiritual leader. He’s been sharing some of his teachings with me. This one caught my attention and immediately had to be added to these […]

Blog Exercises: Make Post Titles Matter

Post titles are the titles of the articles you publish on your site. They represent the subject matter of the article. Newspapers and magazines are famous for their sensationalism when it comes to titles, lurking in readers with “Sexy Siren Stabs Six.” Or they include number counts to impress. “101 Best Ways to Cook a […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Blog Struggles: A Clear Blog Purpose Will Make or Break Your Blog

Blogging Bits offers “A Beginner’s Teeny Weeny Guide to Blogging”, a simple step-by-step resource list of articles from around the blogosphere covering a variety of blog tips and techniques. The list includes: Setup Promotion Monetization Miscellaneous good practices The comments include other recommendations that are worth tracking, too.

Point and Counterpoint in Mistakes Beginner Bloggers Make

In an interesting “debate” or rather “continuation of the conversation”, two bloggers take on the concept of the 7 Blogging Beginner Mistakes and how to avoid them. It began with Puiu from the Lost Art of Blogging on 7 Blogging Beginner Mistakes And How to Avoid Them, which made some very good points, much of […]

WordPress.com Blogs Feeds Scraped

In the most recent WordPress Wednesday News on the Blog Herald, I reported on the mass copyright violations and scrapings of WordPress.com blogs, as reported by Letters Home to You in “Has Anyone Stolen Your Writing Lately?” and “Please Help Me Get Google to Pull Their Ads from a Blogging Thief”. There is also a […]

Feeds Change How You Write Links

Feed are changing how we write links in our blog posts. Have you noticed? There are two types of links. Absolute links are the most commonly found links in web pages today. They go directly to the source such as: https://lorelle.wordpress.com/2007/02/25/monetizing-wordpress-plugins/ A relative link is one that links relative to the page without the full […]

What Blogs Make the Best Podcast Blogs?

Are you thinking of adding a podcast to your blog? Do you think your blog needs a podcast? What kind of blogs should, and shouldn’t have podcasts? Should mine? Do you have a podcast? What software and hardware are you using to record your podcast? Do you have some guidelines and tips on creating a […]

WordPress Plugins for Feeds

Feeds are the hottest technology on the web today, as far as I’m concerned. I get my news through my feed reader, bringing the web to me instead of me going to it. People are exchanging information through feeds, tracking industries, investments, news, and story ideas. I’ve got three feeds in my sidebar, showcasing links […]