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Search Results for: industry

Blog Exercises: Add Industry Events to Your Editorial Calendar

In the blog exercise to create an editorial calendar, I gave you many ideas for setting self-assignments and deadlines for content throughout the year on your blog. Don’t forget to investigate your industry to discover events, conferences, and news to add to the calendar. Whether you go or not, take time to research calendars and […]

Monitoring Your Blog’s Topics and Industry

Cameron Olthuis of Pronet Advertising has a list of 10 things you should be monitoring, a great step-by-step list of the things within your industry you should be monitoring and instructions on how to monitor them. The list is excellent. In brief: Company Name Company URL/Domain Public facing figures (key people) Product names Product URL/Domains […]

Hotel Industry Bloggers Blogging the Hotelosphere

I love finding blogger niches and was delighted with Chrispitality’s Round-up of Hotel Industry Blogs. There is no doubt that the hotel industry is catching on to the fact that consumer-generated content is finding a voice in online media. As such more hotel brands will develop blogging strategies to touch customers on a more intimate […]

Buzz Monitoring: Keeping Track of Your Industry

Web 2.0: Buzz-Monitoring and Tracking from Smashing Magazine mentions my list of hundreds of resources for finding blog content and adds some new updated resources and methods for tracking the buzz of your industry. You’d like to improve the link popularity of your site. Or maybe to keep track on the latest web buzz. It […]

Bloggers Make a Difference – Taking On The Auto Industry

Think blogging doesn’t make a difference? Sea Coast Online reports “Bloggers Take on the Auto Industry”>Sea Coast Online reports “Bloggers Take on the Auto Industry and are having an impact. As Detroit’s automakers struggle to keep market share and make money, a new breed of watchdogs is emerging, thanks to the Internet. They post regular […]

WordPress School: HTML Inline Styles

In this mini-series for Lorelle’s WordPress School , we’re learning about HTML basics. I shared a little history and information to help you get started and gave you an HTML file that you will use in this tutorial. In the next tutorial, I covered some very basic HTML elements found in the test HTML file. […]

WordPress School: HTML Tags

The last lesson was the HTML and CSS Tutorial, another mini-series on Lorelle’s WordPress School. This is a very basic tutorial on HTML and CSS to prepare you for WordPress site customization and WordPress Themes. This tutorial in the series will help you understand the basics of an HTML tag, the architectural code wrapped around […]

WordPress School: Bookmarklets and User Scripts

In the last tutorial in Lorelle’s WordPress School free online course covering the web browser, your gateway to the web and WordPress, we covered bookmarks and how to save a web page for later access and reading. In this tutorial, we take bookmarks a little further by exploring browser bookmarklets and user scripts, small but […]

WordPress School: Category Names

In Lorelle’s WordPress School free online course you are to create a test site on WordPress.com or wherever you choose to experiment. It is your WordPress personal sandbox. This doesn’t mean you can do anything you want in the sandbox. The goal of the test site it to emulate a real site, influencing the decisions […]

WordPress School: Header Art

It is time to begin to customize the design elements of your test site in Lorelle’s WordPress School free online course. We begin with the header art in the Twenty-Eleven WordPress Theme. When you set up your WordPress test site for this course, you were instructed to set the WordPress Theme to Twenty-Eleven as it […]

WordPress School: The Article Series

To help me teach you WordPress from the inside out in this free online course, we’ve been focused on creating a five-part article series to learn the various WordPress content features and functionality. Each article offers you the opportunity to dive into how WordPress works right out of the box, focusing on the content and […]

WordPress School: About Page

Now that we’ve covered the basics of posts and Pages, it’s time to cull from the information in your Site Master Plan to create your first page: About. By default, WordPress automatically generates an About Page called “About.” Some web hosting services have chosen to rename this “Sample Page” or “Example Page” for their one-click […]

WordPress School: Posts and Pages

Let’s be Lorelle’s WordPress School with the two core content elements of WordPress: posts and Pages. By default, WordPress displays content in posts and Pages. Each behaves differently and distinctively in WordPress, and can confuse people easily. Let’s make this simple. Pages hold timeless content. Posts hold timely content. Please be patient with the videos. […]

WordPress School: Site Master Plan

Setting goals is the first step in turning the invisible into the visible. Tony Robbins A website is an intangible, a virtual nothing in which we create something tangible to human perception. When it boils right down to it, Matt Mullenweg and Mike Little created nothing with WordPress. WordPress isn’t a physical object you can […]

Presentation: Blog Your Passion

The following are the presentations notes for my workshop called “Blogging Your Passion” at Making it in Changing Times in 2015. In 2010 I was in Chicago for SOBCon, the Successful Online Business Conference, and I had an amazing encounter with a woman on the crowded downtown streets: …I was storming away from the last […]

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