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Search Results for: customer relations

Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

Blog Branding: Bringing Touchy-feely Relationships to Blogs

“Deep Jive Interests’ Tony Hung tackles “Branding Matters a Lot for Search Engines Unless You Are Happy With 1%, an interesting perspective on the issue of blog branding, identity, and PageRank. Branding plays a *big* role in a great many things, and search engines are no exception. Specifically, something marketing folk like to call “top […]

Weekly Digest: Lorelle in Chicago at Conference, One of the Top 5 and 8, and Bloggers Becoming Customer Service Reps – NOT

The Weekly Digest from Lorelle on WordPress this week features news about me traveling to Chicago for the SOBCon07, the Successful and Outstanding Blogger Conference May 11-12, 2007, with some of the hottest folks in blog building and interactivity on the planet presenting programs. I’ve also got news on some other hot topics about WordPress […]

Web Zero: Building Relationships With Your Blog

Blogopreneur’s “3 reasons why 30 blog visitors are better than 300 website visitors” takes a good look at why quality matters over quantity. When people think about online marketing – the first things that come up to mind is contextual ad system, affiliate links and selling your products online. Its true, blogs may not be […]

Airline Weather Drama: Handling Emergency Announcements on Your Site

Our reliance and dependence upon the Internet is clearly growing, as evidenced by recent weather dramas around the world. In England, British Airways website “crashed and burned” as passengers got online to find out whether or not their flight had been canceled due to extreme fog conditions. Thousands of passengers were stranded when British Airways […]

WordPress School: Site Master Plan

Setting goals is the first step in turning the invisible into the visible. Tony Robbins A website is an intangible, a virtual nothing in which we create something tangible to human perception. When it boils right down to it, Matt Mullenweg and Mike Little created nothing with WordPress. WordPress isn’t a physical object you can […]

Research on the WordPress, Web Development, and Web Design Job Market

In 2012 and 2013, I did extensive research for the grant program to develop and rewrite the Web Developer degree program at Clark College. This research included an analysis of current and future job opportunities for students graduating with that degree with a solid understanding of WordPress. Now that the program has completed its first […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: Sharing Without Context

I got a trackback to one of my posts yeseterday. I was so excited that someone thought what I wrote was worth sharing. Eager to read what they wrote about my article, I paused in my busy schedule to race to their site to find out if I’d changed a life, influenced them in some […]

Blog Exercises: Site Policies and Bloggers Code of Ethics

It’s time to start working on all of your site policies, one by one. So far, we’ve touched on some of these in Blog Exercises: The Don’ts of Blogging, Blog Exercise: Taking a Risk With What You Blog About, Blog Exercises: Comments and The Blog Bullies, and Blog Exercises: Quoting and Blockquotes. The basic policies […]

DuckDuckGo: The Search Engine You Need to Meet

Recently, DuckDuckGo has been turning up in my referrers list. Curious about the name, and thinking it was a spam site, DuckDuckGo needed investigation. Seems I’ve been missing out on what could be the major competition to Google as a search engine. Here is a quick summary of what I learned about DuckDuckGo. It is […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

WordPress Stats and Numbers: Breaking Their Own Records

Working on developing a core of WordPress classes for Clark College and preparing for the next “Introduction to WordPress” college course in a couple weeks, I’ve put together some statistics on WordPress you might find helpful – and stunning. WordPress continues to break records set by others, but more often lately, break records set by […]