The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]
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Do Business Blogs Need Help Pages?
By Greg Balanko-Dickson I was wondering what might happen if a blog or website had a set of help pages? We expect help pages when using a software or web application. We see About pages and FAQ on blogs but how often do we see a set of “Help” pages on a business blog? Never? […]