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Search Results for: branding

Chris Garrett on Blog Branding

Chris Garrett on New Media is offering a wonderful series that goes into detail about blog branding. The posts so far include: Better Blog Branding: What’s In a Name? Better Blog Branding: 10 Ways To Destroy Your Brand Better Blog Branding: Domain Exclusivity Better Blog Branding: Is Your Brand Breaking Promises? Better Blog Branding: Finding […]

Blog Branding: Bringing Touchy-feely Relationships to Blogs

“Deep Jive Interests’ Tony Hung tackles “Branding Matters a Lot for Search Engines Unless You Are Happy With 1%, an interesting perspective on the issue of blog branding, identity, and PageRank. Branding plays a *big* role in a great many things, and search engines are no exception. Specifically, something marketing folk like to call “top […]

Blogging Tips Book: Blog Branding and Identity

The following excerpt is from Blogging Tips, What Bloggers Won’t Tell You About Blogging by Lorelle on WordPress. Your blog’s identity is represented online by how you blog, what you blog consistently about, and other visible elements. Blog branding is the development of your blog’s online identity into a brand, a consistent online identity. Your […]

Chris Garrett: Series on Blog Branding, Promotion, and Monetizing

Chris Garrett begins a new series on blog branding, promotion, monetizing, and the business of blogging with 10 Simple Steps To Directly Monetizing Blogs. This top notch monetizing blogging expert will take you through the lessons he learned and how you can improve your own blog’s visibility, branding, and income producing strategies. Related Articles Monetizing […]

Blog Branding: Show the World You are an Expert

I’ve mentioned repeatedly on this blog that your blog is your resume. It is the example you set for the rest of the world. You leave mini-resumes on comments all over the blogosphere, which can be easily tracked back to your blog, so your comments, as well as your blog, need to speak well of […]

WordPress School: Images

In the previous Lorelle’s WordPress School tutorial we covered preparing images for uploading to WordPress. Today’s lesson is on how to upload and embed the images in posts and Pages. As a reminder, the sequence and data required for uploading an image to WordPress is: Using the Media Uploader in a post or Page, the […]

WordPress School: Image Preparation

In the assignment for Lorelle’s WordPress School free online course today and over the weekend, you are to work on preparing images for uploading to WordPress. You will be adding a variety of images to your WordPress test site such as images to accompany your posts and Pages, portraits, images for galleries, design elements, sidebar […]

WordPress School: Gravatar

In the last lesson in this WordPress School course, you were to fill in the blanks of your WordPress site profile on your test site. In this lesson, you are to create your Gravatar. Gravatar is a “Globally Recognized Avatar.” Aside from the popular movie, most are familiar with avatars, the images used to represent […]

WordPress School: About Page

Now that we’ve covered the basics of posts and Pages, it’s time to cull from the information in your Site Master Plan to create your first page: About. By default, WordPress automatically generates an About Page called “About.” Some web hosting services have chosen to rename this “Sample Page” or “Example Page” for their one-click […]

Presentation: Blog Your Passion

The following are the presentations notes for my workshop called “Blogging Your Passion” at Making it in Changing Times in 2015. In 2010 I was in Chicago for SOBCon, the Successful Online Business Conference, and I had an amazing encounter with a woman on the crowded downtown streets: …I was storming away from the last […]

Site Review

DISCOUNT: Lorelle is offering her popular site reviews for 50% off during 2015 as part of her WordPress School year-long project teaching the basics of WordPress. The discount code is found in the introduction materials. Lorelle VanFossen offers three levels of site reviews, specifically for WordPress sites. The prices are the starting prices for the […]

WordPress Publishing Checklist

The following is a brief summary of the workflow to publishing content in WordPress. Print this out to remind yourself of each step in the process. Consider this your checklist to review before publishing every post until you become accustomed to the process. This is your guide to the WordPress publishing process. This guideline is […]

Research on the WordPress, Web Development, and Web Design Job Market

In 2012 and 2013, I did extensive research for the grant program to develop and rewrite the Web Developer degree program at Clark College. This research included an analysis of current and future job opportunities for students graduating with that degree with a solid understanding of WordPress. Now that the program has completed its first […]

WordPress For Writers: WordPress Author Sites

In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors. For more on the subject, see other articles in the WordPress for Writers and Authors series. This article assumes you have some basic familiarity with WordPress […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

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