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Search Results for: blog marketing

Blog Exercises: Marketing Yourself as an Artist

A friend forwarded “99 Ways to Market Your Art” from Copyblogger. While it is targeted towards artists, it applies universally to bloggers – no matter what you are blogging about. You’re an artist — a writer, musician, illustrator, or dancer. Maybe you’re into doll sculpting, keepsake jewelry making, fashion photography, plain air painting, or composing […]

Comment Spam and Viral Marketing – BBS Weblog Watch

BBC’s Weblog Watch’s Bang blast takes a poke at advertising on blogs, specifically targeted advertising through coments, aka comment spam and Viral Marketing. Now imagine writing an entry about making contact with a parent after three decades of silence. And now imagine finding someone had slapped an advert for bleach on it. One which made […]

Blog Exercise: New Years Reboot, Restart, Kick Ass

“It’s that time of year when the world falls in love…” The Christmas Waltz by Jule Styne and Sammy Cahn I’d like to think that New Year’s thinking includes bringing back the love to your blog. You might not think that, but let’s go with that belief as we continue with this year’s Blog Exercises. […]

Blog Exercises: Which Stats Matter

In this ongoing series called Blog Exercises, let’s explore the stats that matter, the ones you should be paying attention to on your site and off. On your site, you should be paying attention to: Most Popular Posts: Are your most popular posts related by topic? If so, there is clearly a driving interest in […]

Presentation: Blog Your Passion

The following are the presentations notes for my workshop called “Blogging Your Passion” at Making it in Changing Times in 2015. In 2010 I was in Chicago for SOBCon, the Successful Online Business Conference, and I had an amazing encounter with a woman on the crowded downtown streets: …I was storming away from the last […]

Speed Blogging Tips and Techniques

The following are the workshop notes for my popular workshop on “Speed Blogging.” The workshop is designed to teach how to take charge of your website and keep the content flowing with enthusiasm over the long term by learning the shortcuts, tips, and techniques to speed up the process of blogging, allowing your blog to […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Blog Exercises: Why Oh Why Ask Why?

Why? Why ask why? Because it is there. Why is probably the first question out of many children’s mouths. Why does it do that? Why do you do that? Why is it that color? Why does it make that noise? Why, oh, why, oh, why? Why say why? Because it is there. We want to […]

Blog Exercises: If You Wouldn’t Do It In Public, Would You Do It Online?

If you wouldn’t do it in public, would you do it online? Unfortunately for many, the answer is a resounding YES! However, most of us have some…whatever you call it…oh, yeah, class, ethics, moral fiber, manners – etiquette. I’m not the Dear Abby of social norms, but I’m first in line to tell you that […]

Blog Exercises: It Still Hurts

As my career tangled itself in WordPress, even though I was well known in other industries, I quickly became popular within the WordPress Community – and the target of meanies. Yep, as in the childhood bullies that plague us our whole lives. Without any marketing or self-promotion, this site and my articles on other sites […]

Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Volunteer

I’ve spent years contributing in many ways to WordPress including on the WordPress Support Forums, WordPress.com Forums, and WordPress Codex. The other day I was cleaning out tabs in my browser and stumbled upon an open WordPress.com forum post. I wondered if the user’s question was answered. It was, but not well. I added a […]

Blog Exercises: Editorial Calendar Check-in for September

It’s time to check in on your editorial calendar for September. This means not just checking in on the holidays and events for September but also for October, November, and December. For those living in the “Western Civilization” and tied to the Christian Calendar, as well as those tied to Jewish and Muslim calendars, we’re […]

Blog Exercises: The Daily Social Meme

Did you know that there are specific memes for each day of the week in the blogosphere and social web? Today is your chance to play around with some of these themed days of the week in this blog exercise. A themed day, or meme, is a tradition of sorts. It involves publishing and sharing […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]