These wise words were told to me by a long-time professional photographer, gone these many years. As I studied with her and others saying similar things, I began to understand what they meant and applied it eventually to my web design.
There must be space for the reader on your site. Visual space. Verbal space. Quiet places for the reader to rest, absorb, process, and consider what you’ve presented before them.
Look at your site. Is there room for the reader?
This whitespace goes beyond the visual. It is also contextual.
Consider why you don’t get enough comments, if you get any comments at all. Maybe your writing leaves no room for them to say anything because you’ve said it all.
Even in this photograph of my cousin’s garage, a wall cluttered with tools from woodworking, boating, and car remodeling, there are places for the viewer to rest their eye among the clutter and just absorb the history behind these old, well-used tools. You can do the same with your site.
Your blog exercise today is to explore your site graphically, visually, and contextually to identify the places where you’ve made room for the reader to rest and consider what you’ve written, and possibly comment upon it.
Look for crowded spaces and open them up. Look for clutter and remove it.
Look for articles that tell the whole story and edit them to allow the reader to be heard, or at least invited to be heard. To join in on the conversation.