Content with Intent
From the very first of these Blog Exercises I’ve preached content with intent, blogging with every intention filled with purpose, goals, and incentive. Specifically self-incentive, a self-motivated force that keeps you on track, purposeful, and focused on your readers.
Content with intent begins with identifying your purpose, your intent.
The first posts in this Blog Exercises series were to help you determine that. Go back and read them again. Consider this review time.
- Blog Exercises: Category Brainstorming
- Blog Exercises: What is the Name of Your Site?
- Blog Exercises: What’s Your Site’s Tagline?
- Blog Exercises: What Do You Do?
- Blog Exercises: The Editorial Calendar
- Blog Exercises: The Don’ts of Blogging
- Blog Exercises: Define Your Target Audience
- Blog Exercises: The Content Project Form
- Blog Exercises: Curing Uncategorized Fever
- Blog Exercises: What Are You Talking About?
- Blog Exercises: Make Post Titles Matter
- Blog Exercises: Taking a Risk With What You Blog About
What is the name of your site? What is the site’s tagline? What do you do? What are you talking about? Who are you talking to? How much will they pay us for this? Can we make a living from this? How?
These are the questions that must be answered before you can identity your purpose on the site and put intention behind it.
I was picking blackberries recently and remembered climbing through huge blackberry bushes (more like forests) just after moving to Oregon, the voice of Liz Strauss in my ear on my mobile phone debating with me about the purpose of our blogging. While my bucket filled with juicy berries and scratches covered my arms and legs, we challenged ourselves to answer the hard questions. “What are we doing here? What are we calling ourselves? What do we do? How do we define it? Why are we doing this?” We had hours of such conversations, stuck in each others ears as we went through our daily life, trying to figure out what blogging was, what it meant, and how it could be a career for us.
While we are still figuring it out, we realized that it boiled down to the business of communication, connection, and writing. Blogging was just the new way to do it, like moving from a typewriter to a computer word processor. Same thing, different tool. The difference was that this word processor addressed the world, not a single person.
You have to ask yourselves the same question. What are you doing and why? Who is this for? Who will buy? The answer may be crystal clear, or cloudy, or, like blogging and web publishing, an evolving concept.
Your blog exercise today is to go back to the basics. Ask yourself those important questions to remember what your purpose is and how to put intent behind every post your publish, tweet you twit, plus you google, and post you facebook.
The clearer your purpose, the clearer your intentions.
Make a date with yourself every three to six months to revisit these important concepts. It will keep you on track. Best of all, it will remind you that you have a job to do. Be inspired by it.