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Blog Exercises: Intentional Blogging

Blog Exercises on Lorelle on WordPress.One of the things I work with in teaching writing for the web and blogging is to blog intentionally. I call it “content with intent.”

Content with Intent

From the very first of these Blog Exercises I’ve preached content with intent, blogging with every intention filled with purpose, goals, and incentive. Specifically self-incentive, a self-motivated force that keeps you on track, purposeful, and focused on your readers.

Content with intent begins with identifying your purpose, your intent.

The first posts in this Blog Exercises series were to help you determine that. Go back and read them again. Consider this review time.

What is the name of your site? What is the site’s tagline? What do you do? What are you talking about? Who are you talking to? How much will they pay us for this? Can we make a living from this? How?

These are the questions that must be answered before you can identity your purpose on the site and put intention behind it.

I was picking blackberries recently and remembered climbing through huge blackberry bushes (more like forests) just after moving to Oregon, the voice of Liz Strauss in my ear on my mobile phone debating with me about the purpose of our blogging. While my bucket filled with juicy berries and scratches covered my arms and legs, we challenged ourselves to answer the hard questions. “What are we doing here? What are we calling ourselves? What do we do? How do we define it? Why are we doing this?” We had hours of such conversations, stuck in each others ears as we went through our daily life, trying to figure out what blogging was, what it meant, and how it could be a career for us.

While we are still figuring it out, we realized that it boiled down to the business of communication, connection, and writing. Blogging was just the new way to do it, like moving from a typewriter to a computer word processor. Same thing, different tool. The difference was that this word processor addressed the world, not a single person.

You have to ask yourselves the same question. What are you doing and why? Who is this for? Who will buy? The answer may be crystal clear, or cloudy, or, like blogging and web publishing, an evolving concept.

Blog Exercise Task from Lorelle on WordPress.Your blog exercise today is to go back to the basics. Ask yourself those important questions to remember what your purpose is and how to put intent behind every post your publish, tweet you twit, plus you google, and post you facebook.

The clearer your purpose, the clearer your intentions.

Make a date with yourself every three to six months to revisit these important concepts. It will keep you on track. Best of all, it will remind you that you have a job to do. Be inspired by it.

Blog about this, remember to include a hat tip link back to this post to create a trackback, or leave a properly formed link in the comments so participants can check out your blog exercise task.

You can find more Blog Exercises on . This is a year-long challenge to help you flex your blogging muscles.

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Copyright Lorelle VanFossen.


  1. Posted November 17, 2013 at 11:02 am | Permalink


    I must share with you a miracle on my blog. With some focused writing lately on WWII, I got some new readers. One of them is the son of a prisoner of war in Singapore. The son shared with me stories of his father, who made the incredible Changi Cross with a 4.5 inch Howitzer shell during his captivity. The son also trusts my blog to allow me to publish pictures of his father being buried at sea with full military honours at Nagasaki in 1945.

    I relate to you with your points of “communication, connection, and writing”. I am truly humbled by the connection that I’m able to build through my posts. Content with intent is a powerful concept that helps me stay focused – I’m working at it. And miracles happened. My relevant post is The Incredible Journey Of Harry Stogden’s Changi Cross In Singapore.

    • Posted November 17, 2013 at 11:41 am | Permalink

      Amazing! By sharing yourself And your passions, magic happens. How exciting. Congrats!
      Thanks for sharing this, and thank you for setting the example of what happens when these connections are made.

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