Using whichever as stats or web analytics program you wish as discussed in the post introducing you to blog stats and analytics, check out the maps and geo-location data.
Where are your visitors coming from geographically? Your country? Another? Your region? Your state? Your community?
Explore the big picture, then drill down to the small picture. Are most coming from a specific city? Where?
Now look at why.
Where are those visitors going?
Do you find most of your visitors from the UK are looking at a specific post or category on your site. What about those from Australia, Ireland, the United States, Canada, Uganda, Israel, Turkey, wherever? What are they most drawn to on your site? Can you tell if more people from a specific area visit specific types of content then other groups?
Some stats programs don’t break down the stats that far, including WordPress.com Stats, but if you can take it there, try. See what you can discover by just comparing the information from post to post – where are your visitors coming from and what are they looking at on your site.
Today’s blog exercise is to determine where your site visitors come from and what they are looking at on your site.
If your content serves a specific geographic area, verify that it is serving its purpose. Are you attracting enough people from that area? If not, then you will need to take additional steps to understand why and fix it.
If you have a large group, possibly a majority, of visitors from an unexpected place, what brings them there, but also consider how you could provide more information that might serve them better.
When I found out I had an extraordinary number of non-native English speakers visiting this site to learn about WordPress and blogging, I started to write a little simpler, making my points clearly, breaking them down point by point in all the tutorials, keeping the reading level of the language lower than I would write normally, catering to their needs.
Working with my clients and students on writing for the web, I emphasize writing to your audience. Identifying where they are coming from is a part of the process.
Remember to include a hat tip link back to this post to create a trackback, or leave a properly formed link in the comments so participants can check out your blog exercise task.