In general, most sites should have 5-12 categories max. Each category should represent a “body of work,” a collection of posts related to a focused topic.
When you find a blog with dozens of categories, what do you assume?
I ask my students and clients this question. They describe such sites with “they can’t make up their minds,” “they cover too many topics,” “maybe a little ADHD” – all types of assumptions pop into their heads. I’m sure those and more occurred to you.
Look at your categories. Are they all over the map covering everything from hair dryers to WordPress? Category lists communicate with visitors. They tell them instantly what information is found here, identifying the relevancy of the site’s material and resources. Not relevant or clear, they are gone.
In our first Blog Exercise the first week of January, we did “Blog Exercise: Category Brainstorming,” an exercise on evaluating your categories. It’s time to review that exercise (and complete the process), and review the topics you blog about the most.
How many do you have? One or Two? Then it might be time to expand.
Such a small number is rare. Most people have 15, 20 even 50 categories. It’s time to dig in and clean up those categories so they send a clear message about the topics you cover.
Remember, 5-12 is an ideal number for the average blogger.
If you blog about this, remember to include a hat tip link back to this post to create a trackback, or leave a properly formed link in the comments so participants can check out your blog exercise task.