In Blog Exercises: What is the Name of Your Site?, the Blog Exercise explored whether or not your site title was still appropriate for your site. Today’s exercise examines your tagline, the subtitle of your site.
Not all site designs or WordPress Themes display the tagline, but it is there under the hood. Search engines index it and display it in search results.
By default, all WordPress sites have the tagline “Just another WordPress site,” or, if you are on WordPress.com, it says, “Just another WordPress.com weblog.” It used to be “Just another WordPress blog.” A search for that on Google turns up over 276 million results including some famous and popular sites that should know better.
In 2008, I wrote about the proliferation of “Just Another WordPress blog” on the Blog Herald and it continues to amaze me that people miss this step in developing their WordPress sites.
Right now, if you are on WordPress, go to the WordPress Administration Panels and click Settings > General. At the top is your Site Title. Below that is the tagline. Check with your publishing platform on how to edit the tagline.
If still says “Just another…” change it to something more meaningful and representative of your blogging subject and purpose.
A tagline is the sub-title of your site. If your title is “Lorelle’s Blog,” the subtitle could be “Blogging the Day Away” or specifically identify the topics covered such as “WordPress and Blogging” or “Taking aim at idiots on the web,” which tells the reader that satire and irony can be found here. The tagline helps clarify the mission and purpose of your site.
Your exercise is to check your site’s tagline and change it to something more appropriate, whether or not it is visible within the site’s design.
Make sure it reflects the purpose and goals of your site.