In WordPress, every site has a title and a tagline or subtitle. What is yours?
Choosing a name for your site can be a challenge and your next Blog Exercise in this year-long series of exercises to help you improve your blog.
Sometimes choosing a name for your site is easy. Lorelle’s Blog. That’s simple. What happens if I have 12 blogs? Lorelle’s Family History Blog clarifies one of them, but what about the rest? Should they all be mine with my name or defined by their subject matter?
Taking Your Camera on the Road is my personal site, one of the oldest on the web. It didn’t start with that name. As one of the earliest “home pages” on the web, it had no proper domain name. Those didn’t exist at the time. When domain names released our site’s domain from CompuServe, we wanted to name it after our company, VanFossen Productions. Somehow we missed out on vanfossen.com so we experimented with vanfossenprod.com (sounded horrible) and other variations until vanfossenpro.com became the domain name.
Domain names complicate the naming of a site. The title of our site was not VanFossen Productions. The title was “Taking Your Camera on the Road.” After explaining the name difference and having to spell out vanfossenpro dot com too many times, I changed it to cameraontheroad.com, shorter than takingyourcameraontheroad.com. The title remains “Taking Your Camera on the Road” to this day, and I no longer have to spell it out or explain the site. People get it.
Domain names do not have to match the title of your site, though it helps. If your site is sallysmith1.com and your blog title is “Sally’s Blog,” no one cares. Your domain name could be dancingdumb.com and the title could be “Dancing Through Life.” As long as there is some connection between the two, most people move too fast through the web to pay close attention to domain names. They want the content, the information, the answers to their questions.
There is a myth that your domain name must match the name of your site. While it helps, and does reinforce a sense of security, many sites are at the top of their SEO pagerank with two different names. Luckily there are many services that will help you research a domain name if you need the assistance. Not all the good ones are taken, but you do have to be a bit creative.
Which brings me back to your site name.
What is the name of your site?
Does it match the content and purpose of the site?
We often just choose and name and the site develops organically. Lorelle’s Blog could be about anything, leaving all doors open. In time, it could become focused strictly on nature photography, closing doors along the way on other topics. At some point, it would be a good idea to change the name to Lorelle’s Nature Photography Blog or Nature Photography with Lorelle, something more relevant to the content and goals.
Today’s blog exercise is to check the name of your site. Does it match the content? Should it be more specific or more vague? Is it time to change?
You do not have to take action, though that might be in your future plans. The exercise is to reassess your blog title.