Every year I create a personal campaign. It’s my own personal soap box that I stand on throughout the year to make a point. In the past I tackled copyright issues, freedom of speech, breaking global language barriers on the web, creativity, education, and more. You helped me spread the word and slowly, the world has changed. This year is a good one for me. Puts me, and you, in the proverbial spotlight.
I never understood my mother’s reference to the “proof is in the pudding” but I believe it to mean that you better walk the walk and talk the talk not talk the walk. So prove it. To yourself. To the world.
I’m guilty of this. I have traveled all over the world teaching, speaking before audiences of hundreds and thousands, offering training programs and workshops, and what do I have to prove what I do that? Not much here. You can Google me and find a ton of stuff all scattered around. You can find some presentations on WordPress.tv, too. I’ve written for a variety of magazines and websites, and while I brag about it, I rarely put it on a visible resume. I’ve gotten away with this for a long time, but now it’s time to start tooting my own horn and proving that I know of what I speak. So expect some changes around here soon.
A good example of proving what you can do and how good you are at it is found on attackemart.in – Martin Gauer – Web Developer.
I could give you a thousand bad examples of WordPress experts, web developers, designers, programmers, WordPress Themers, Plugin authors, SEO experts, social media masters, marketing and advertising geniuses, and even fellow bloggers who really are great at what they do, but their sites don’t speak well of them. Their energies are either too far spread out or poorly represented. Honestly, does your site speak well of you? Or does your LinkedIn profile say more about you than your own site or business card? Or has that gone ignored, too?
I’m taking a (w)holistic approach to my campaign of “Prove It!.” It’s not just about the blog any more. It’s about everything you do on the web. It all has to speak well of you and bring fans and friends back home to your blog to find you, the real you.
Here is the definition of “prove” from Free Merriam-Webster Dictionary that will apply to my actions this year on behalf of my “Prove It!” campaign.
- To learn or find out by experience: I’m going to dig into how to help you prove to the world that you are who you say you are and do what you can do, and put those lessons into practice myself. We’ll learn together how to help your site walk the walk and talk the talk.
- To test the truth, validity, or genuineness of: Part of “transparency” is the proof. So you say your site has X number of traffic, but what does that mean? Really? Where is the proof? Are you blindly taking actions on your site because of personal preference or perceived response, or facts and figures? We’re going to look more into analytics and how to test and validate the “proof in your pudding.”
- To establish the existence, truth or validity of: As with the previous definition, we’re going to dig the truth out even if it hurts. Do you make claims without proof? Do you come up with stats and figures and not link to real sources to support them? We’re going to talk about how to get those sources fast, and how to change your style so you speak truth with supporting evidence. We’re also going to look at how to identify fraud on the Internet, even though most of us know fake when we see it, we’re going to be talking about how to test for fake, and what to do when you get caught (even for tiny infractions).
- To demonstrate as having a particular quality or worth: Many of us are afraid to toot our own horn, to brag about our accomplishments. Some, like me, believe the proof is in our pudding as our work speaks for itself. Sometimes it does, sometimes it whispers. I’ll show you examples we can learn from, good and bad, on how someone proves their worth and value, and how they can improve it. We all need to brag a little, so let’s learn how to find the balance between arrogant and informative.
- To show oneself to be worthy or capable: Martin’s site is a prime example. He not only tells you what he can do, his site proves it. Does your site prove you are worthy and capable? Mine does, if you dig deep and long enough. Does yours? Mine needs to do it faster, as yours probably does, too. We’ll talk about how to make your site tell the world you are worth hiring, worth working with, and worth knowing, as well as worth coming back for more.
Yes, we will tear apart WordPress blogs and sites to tear off the mask behind the blogger. Yes, I will revive my very popular Blog Clutter: WTF Is That Doing There? series which I’m turning into an ebook for release this year. Yes, we will look at WordPress Theme elements and WordPress Plugins to help make this process easier.
I’ve a huge list of topics to cover to help you uncover yourself on the web. If you have some suggestions or ideas on topics you wish covered this year on this subject, I’m all ears.
Are you with me? Isn’t it time you threw off your cloak of invisibility and came out into the light to shine? Isn’t it time that you learned how to use your WordPress site to show off what you can do and how well you do it? Isn’t it time we all heard your story and came to adore you as I do?
The campaign is on. Start waving your flags!
Prove It! Campaign Article Series
- Campaign 2011: Prove It!
- Prove It: It’s Starts With Defining Who You Are
- Prove It: Kym Huynh Exposed
- Prove It: What Makes You Trust a Website?