Skip navigation

SOBCon 2010 Chicago: What Did You Learn?

SOBCon 2011 badgeIn May of 2010, over 150 of the brightest minds in online business, web publishing, blogging, and social media gathered in Chicago for the 4th annual Successful and Outstanding Bloggers Conference (SOBCon). It was an amazing experience for all with three days of non-stop business strategies and techniques for online business. And they are doing it again in Denver for SOBCon 2010 on September 17-18, 2010, and again back in Chicago on April 28 – May 2, 2011, and registration for next year is open.

I interviewed many of the attendees to get their take-aways from the event.

I’ve put together summaries of my SOBCon 2010 Chicago interviewees, sharing the highlights of what they learned. As I look through the video and the list, once again I am stunned at the diversity of a SOBCon audience. So many different talents in one place for a common purpose – to learn from each other how the web works and how to work it better.

  • Dave Taylor (tech blogger): Create a public advertising rate card to engage potential advertisers on your blog. Being informal means you may be losing advertising opportunities.
  • Steve Farber (public speaker/author): The fire is lit again to focus on consistent blogging and give it the respect it deserves as a method of communicating with your audience and clients.
  • Carol Roth (entrepreneur consultant): The value of personal connections – connecting one on one with the best in social media and blogging.
  • Chris Brogan (social media expert/author/speaker): We need to continue executing. Forget the stories. Turn the stories into action.
  • Sean Doe-Simkins (non-profit review site): Learned how to actively engage through crowd sourcing and how to engage others to contribute to the community.
  • Terry Starbucker (business leadership blogger/SOBCon co-founder): Learned about 150 stories of how people have survived and failed and rose up again to survive in the business world as inspiration and motivation to keep up the fight.
  • Jen Knoedl (Life, love and Chicago video reporter): Ask for help.
  • John Haydon (social media strategist): The physical connections with people bring the relationship to a new level that will never be the same.
  • Krisen Berman (Product Manager Quickbooks Online): Being welcoming and understanding how to interact with others and connect by understanding their needs.
  • Shashi Bellamkonda (Community Manager Network Solutions): How are people connecting with the community and how to be genuine with your community. If your heart is not in it, it becomes a transaction. If you love what you are doing, it becomes true engagement.
  • Dave Barger (social web development): When people come together to share their ideas, this is where the magic happens and it happened at SOBCon.
  • Erica O’Grady (social media consultant): At this conference, you will never be the smartest person in the room.
  • Scott Porad (I Can Has Cheezburger): The time is now.
  • Eric Strauss (son of Liz Strauss, SOBCon co-founder and in finance): It’s the incredible people at SOBCon that makes this the best place to be.
  • Lucretia Pruitt (parent blogger and social media expert): It’s always the people, the relationships, the sharing.
  • Simon Salt (marketing): This is the conference I’ve been looking for when I’ve been going to all the other conferences.
  • Beth Rosen (social media strategist): It’s about community, connection, and building relationships, understanding how it works in person and then bringing it to our digital relationships on the web.
  • Barbara Rozgonyi (Founder Social Media Club Chicago/WiredPRWorks): Build your community before you get there.
  • Marsha Hansen (Allstate): Meeting great people and building relationships that last a lifetime to keep your online business going.
  • Jennifer Ferrasci-O’Malley (student in social media and marketing): Learned a lot of transferable skills that go way beyond the blogosphere.
  • Julie Roads (writer): The incredible people here that are so happy to share and support and learn and help you create community.
  • Ben Curnett (web marketing): Tell the truth, fast.
  • Shelia Scarborough (writer/travel and tourism): SOBCon is that it gives you the time to talk to the smartest people in and out of your business industry that will give you the insights into your business that you would have never thought of otherwise.
  • Jess Taylor (marketing): Asset-based thinking: When you change your life and the world when you change your perspective of the world and turn it on its head.
  • Howard Person (marketing): Understanding what’s beyond the basics of social media to go beyond to interact and build your community.
  • Steve Hall (Advertising): There are many conversations happening in this social space beyond social media as social media is here to stay but is played out. We need to move on to the next stage and SOBCon is where that stage is set.
  • Steve Sherlock (blogger/writer): In order to build community, you need to create conversation around content that matters, the trust and relationships that come from that are incredibly beneficial.
  • Sandra De Freitas (Tech coach): Just do it. Get going. Stop talking. Stop reading. Just implement. Get going. Fast! Now! Stop watching this video. Just go for it.

Below is another view of SOBCon highlights of the speakers and events.

SOBCon Colorado 2010 in DenverSOBCon 2010 Denver is September 17-18, 2010, and it usually sells out fast. Get your registration in now for this amazing event in the Rocky Mountains with some of the best speakers on social media, online business, community building, marketing, and blogging in the world. Sign up by August 17th and get $50 off.

Feed on Lorelle on WordPress Subscribe Feedburner iconVia Feedburner Subscribe by Email

Copyright Lorelle VanFossen.


  1. Posted August 5, 2010 at 12:15 am | Permalink

    Wow! I wish I could be part of this great event! Unfortunately, I’m from the other side of the world so I guess the best way I can at least get along with it is through the internet.

    As one of the newbies, I get to search different techniques on how to improve my blog and I’ve learned a lot. Pretty sure there are a lot more to search for. i just need to find more time sitting in front of my computer since I have a job.

    Events and information about techniques on blogging is very much helpful for bloggers.
    Keep it up!

  2. Posted August 5, 2010 at 6:55 am | Permalink


    Thanks so much for posting this video! I miss everyone so much!

    How’s the new home going?



    • Posted August 5, 2010 at 12:54 pm | Permalink

      All going well, thanks. I miss everyone, too, but hopefully, many will be in Denver for the reunion. Can’t wait!

  3. Posted August 5, 2010 at 1:32 pm | Permalink

    Thanks very much for pulling this together, Lorelle. Wonderful insights from what has to be my favorite conference. 🙂

  4. Posted August 5, 2010 at 5:27 pm | Permalink

    Wish I could be in Denver. See you at BlogWorld in October!

  5. Yuri
    Posted August 11, 2010 at 12:25 pm | Permalink

    Hello, the event seem very good, i will try to go. Thanks for SOBCon 2010 Chicago.


  6. Posted January 18, 2011 at 6:14 pm | Permalink

    SOBCon was good. I learnt a lot and was able to network. See you all again next year.

3 Trackbacks/Pingbacks

  1. […] The Successful Online Business Conference (SOBCon) brings together leaders in social media, web publishing, and online business strategies and development to create a mastermind program to help you maximize your business opportunities and strategies on the web. From business plans and models to marketing and community building, you leave SOBCon with a plan of action and a group of loyal supporters and friends. If you want a sample of what people get out of SOBCon, check out SOBCon 2010 Chicago: What Did You Learn?. […]

  2. […] SOBCon 2010 Chicago: What Did You Learn? ( […]

  3. […] SOBCon 2010 Chicago: What Did You Learn? […]

Post a Comment

Required fields are marked *

%d bloggers like this: