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More WordPress Logogate

WordPress official logoAs mentioned in WordPress News: Logogate,, WordPressMU, BuddyPress, and More, WordPress Logogate continues.

As announced, has added a script to that forces all the variations of WordPress to the proper spelling with a capital P in the “Press” part of the name. It is the trademark way it should be spelled, and it’s annoying to many in the WordPress community to see it uncapitalized.

There are a variety of WordPress Plugins you can add to your blog to do the same thing, making it easy to not miss your p’s:

If you like to do things manually, you can add the code manually, as WPEngineer shows in “Spelling WordPress Always Correctly”.

Many are asking what the font is used in the Official WordPress logo. According to mentions in the WordPress Mailing Lists and on the , it is Mrs. Eaves.

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Copyright Lorelle VanFossen, the author of Blogging Tips, What Bloggers Won't Tell You About Blogging.


  1. Posted January 30, 2009 at 5:34 pm | Permalink

    The font is incorrect. That is what it used to be some years ago.

    “The WordPress logotype is set in Mrs. Eaves, licensed by Emigre.”

  2. Posted January 30, 2009 at 10:45 pm | Permalink

    Man, love the plugins! Using the first one on my MU site now…

  3. Posted January 31, 2009 at 1:35 am | Permalink

    Thanks for keeping us in the “loop” on the subject Lorelle. That’s the second most nerdy WordPress joke ever uttered. You have to ask Matt about the nerdiest one. It involves lot’s of “super-cache”.

  4. Posted January 31, 2009 at 2:24 am | Permalink

    Thanks, i like this

  5. amenthes
    Posted January 31, 2009 at 2:38 am | Permalink

    While i can understand the importance of preserving a brand-name, i really don’t get this one.

    Come on, you don’t see intel running around complaining that some people write Intel. Apple doesn’t implement a spell-utility that forces you to write iMac instead of imac or Imac.

    Even though it’s an optional plugin (and probably has been written with a wink), i still find the whole topic laughable. You guys spend way too much energy on this insignificant topic.

  6. HiMY SYeD
    Posted January 31, 2009 at 10:44 am | Permalink


    Perhaps within the digital commons alone, Capitalization carries with it some deeper meaning, understanding and instant recognition than do brand names with products present in the material and ethereal, online, worlds.

    Consequently, Apple and intel are more concerned with spelling checking, whereas WordPress as a community and me, HiMY SYeD, as an individual, choose to include a preferred capitalization with spell checking as part and parcel of our online identifications.

    “IF U CN RD THS, THO IT LKS WRD…” [sic]

    is an example of the other book end within this discussion.

  7. Posted January 31, 2009 at 7:41 pm | Permalink

    Lorelle — could you clarify something — reading your summary, it sounds like Matt has written a script that essentially rewrites the word “WordPress” to “WordPress” on all blogs. Is that the case or is that an optional thing like the plugins you link to?

    If that is optional on WordPress.Com hosted blogs, fine whatever. But if the site rewrites what people are actually posting, that is extremely disturbing even with a minor issue like this.

    Anyway, I’m with amentheses on this one — the amount of time that is devoted to this issue is absurd. It’s also kinda funny to see folks spinning tales about the possible trademark significance of WordPress vs. WordPress.

    There is something about trademarks that turns those who hold them into cowering tyrants irrationally afraid of dilution of said trademark even where it is clear there is no such risk. How long before we’re asked to make sure to write it as WordPress(TM)?

    As an aside, I once worked for a company that merged with another giant company and the morons who did the merging decided they would create this beautiful new logo and then create all these rules about where and how the logo was to be properly used, etc. Literally this company probably spent a couple million just on logo-related stuff. Biggest waste of resources I have ever seen anywhere. Finally a new CEO came and got rid of all the logo nonsense, perhaps finally realizing we were supposed to be shipping products to customers, not sitting around worrying about the proper usage of the new logo.

  8. Posted February 1, 2009 at 6:05 am | Permalink

    I understand this completely. I have to disagree with Amenthes and Brian on this one. It’s like the old WordPerfect name. There were two variations (Wordperfect and WordPerfect) and a capitalized P in the middle provides emphasis to the brand.

    I used to work for EPSON and back then, I was told I can only reproduce the brand using Arial Bold and Black/Blue or White. It sucks at first, but more careful thinking led me to understand that all they want is universal uniformity for the sake of brand recognition.

    I’ve always been critical of capitalizations anyway, so this may be a personal thing as well.

    Some people may think otherwise, but maintaining that “P” goes a longer way than what most people think.

  9. amenthes
    Posted February 1, 2009 at 7:04 am | Permalink

    Alan: There’s a difference between what a company and it’s employees do vs. what a company and it’s customers do. There’s no question about it, that all official communication should be with the correct spelling. I also don’t think that paying money for a correct corporate design or overall corporate communication is wrong.

    I feel more like a customer to WordPress – i use it. I still try to get the spelling right, because i care. But if some kid on does not spell it correctly? So What? If he likes, he can use leet-speak and writes W0rÐpr3$$ – it’s his blog, he should be allowed to look like a moron on his own blog at least, shouldn’t he?

  10. Posted February 1, 2009 at 1:17 pm | Permalink

    Amenthes: Point taken and acknowledged. I never thought about it that way. LOL True, the users should be able to spell it out properly. It’d look ugly if someone decided to post something in ALL CAPS and only WordPress had lowercase characters in the post.

    I can understand where Lorelle is coming from though, since I too have several compound words that tend to be “uncapitalized” by normal users.

  11. briancarnell
    Posted February 1, 2009 at 3:09 pm | Permalink

    WordPress.Com has been actively rewriting all instances of “WordPress” to “WordPress” apparently for over a year now (see Matt’s comment on my post criticizing that sort of rewriting. )

    Maybe they announced this when they implemented it — I don’t have time to go back and check. But it stinks. If Matt wants to urge people to use WordPress rather than WordPress that’s certainly his prerogative.

    But actively rewriting users content is just plain creepy and crosses a line.

  12. Posted February 2, 2009 at 11:17 am | Permalink

    Is there a plug-in that will automatically correct for the proper usage of its and it’s as well as loose and lose? Forget WordPress, those two must be the most consistently mistaken usages on the internet.

  13. Brian Carnell
    Posted February 2, 2009 at 3:45 pm | Permalink

    Just curious if the WordPress enforcer also ‘corrects’ usages in comments.

  14. pete
    Posted February 4, 2009 at 12:09 am | Permalink

    Too bad Matt didn’t spell it like a normal word at the beginning, i.e., capitalize the first letter. would have saved a lot of needless time spent doing things like this. Too bad he can’t admit the decision was a bad one from the start.

    • Posted February 4, 2009 at 11:23 am | Permalink

      You will need to go back to blaming CompuServe and many other much older companies. Microsoft played with MicroSoft in the earliest days but dropped the lower case for a variety of reasons. The capital letter in the middle has been long standing tradition with computer technology so there is no “bad” in that decision. It is following the tradition.

      There have been lots of bad business name decisions, like the Nova (means “it doesn’t go” in Spanish) car, but the middle letter has been around for a very long time, even before Matt was born. 😀

  15. Posted February 4, 2009 at 3:22 pm | Permalink

    If WordPress is the correct spelling/form, why does the spellchecker in WordPress underline the word in red, indicating that it is wrong? Things that make me go “Mmmm…”!

    • Posted February 4, 2009 at 5:37 pm | Permalink

      Because it might not be your WordPress spell check that is underlining the word but your Firefox browser! 😛 I had the same problem. I had to add WordPress to the Firefox browser built-in speller.

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