Vandelay Design offers “Common Reasons a Website is Unsuccessful”, ten basic bits of advice for websites and blogs to determine their success or failure. The list includes:
- Lack of a Purpose
- Lack of Focus on the User
- Little or No Significant Content
- Poor Marketing Strategy
- Bad Choice of Niche or Industry
- Infrequent Updates
- Lack of Commitment
- No Call to Action
- Ineffective Monetization Choices
- Poor Design
One point in particular rang some bells with me:
In order to achieve success, however it may be measured, a website and its creators must maintain focus on the users of the website. Without satisfied users, no website will be successful. Sometimes it is easy to lose focus on those who will be visiting a website. It may be easier or more fun to build the site how you like it or how you want it to be, but the users’ opinions are much more important.
Any website that does a great job of meeting the needs of users will be well on its way to success. At every stage of the website development process, user needs and wants should be of primary concern.
I wrote recently on the Blog Herald about how some bloggers are selfish, making their blog about their needs and not the needs of their readers. Some got it, but many took me to task for making such a claim.
Honestly, if you go public by publishing, your blog is about your readers and servicing them, not solely about you and your needs. Yes, it’s part of it, and the root of it, but the public nature of public blogs means you have to have “satisfied users” in order to build blog traffic, return readers, and meet your goals for blogging success.
Another important point made in the article was on choosing the wrong niche. There are too many blogs blogging about the same tired subjects without bringing anything new to the conversation. Unless you bring a new energetic perspective that contributes, and not the same old same old, you are hurting yourself and other bloggers by diluting the the mix.
If the subject is your passion, there will be no stopping you or your blogging. But if you are entering an overflowing industry just because some are making money in it – stop. Blog your passion, not your wallet, and you will have a much more satisfying blogging experience.
- Why Do You Blog? Do You Have a Purpose?
- Genealogy Blog: Starting With a Purpose and a Plan
- Blog Struggles: The Blog Focus
- Blog Struggles: Why Should Your Blog Have a Focus
- Blog Struggles: Finding Your Blog Focus
- Blog Struggles: Changing Your Blog’s Focus