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Liz Strauss at WordCamp Dallas Transcript: 60,317 Comments

Articles about blogging tipsThe Reader Appreciation Project has a transcript of Liz Strauss at WordCamp Dallas, along with the video. Her presentation was about the blog conversation and social networking, her claim to fame. She cemented that fame with the number 60,317. That’s the number of comments on her blog.

One of the points she made resounded with the participants like a bell. Many talked about it through the rest of the weekend:

You know, and the truth is we really can’t talk without talking about ourselves whether we’re talking about how we like this vase, or how we like Lorelle, or how we like WordPress. We’re talking about ourselves.

Whenever we say we’re talking about ourselves, we’re revealing something about ourselves. But it’s how we reveal it.

But when we ask our readers, “How’d you like this blog post we just did?” “How’d you like what I just did?” “How did you like what I just wrote?” We think we’re asking them about them. But we’re really asking them about ourselves.

And we need to be really careful that we know the difference.

Bloggers across the room sat back and realized that their blog is all about “them” and not the reader. It’s all about, as Liz explains, asking about how we are doing rather than turning things around to put the reader first.

Liz is the producer and founder of Successful and Outstanding Bloggers Conference (SOBCON). The next event is May 2-4 in Chicago, and there is still time to register for her Business School for Bloggers theme.

Go read, listen, or watch her WordCamp Dallas talk. Liz was recovering from a disease left over from SxSW (I guess everyone got sick there), but lean in and listen to her husky voice to get your ears, and brain, open about why you are really blogging and how to make it work for you. 60,000 comments is a high goal to achieve, and she’s the one to mentor you towards your goals.

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Copyright Lorelle VanFossen, the author of Blogging Tips, What Bloggers Won't Tell You About Blogging.


  1. Posted April 10, 2008 at 2:51 pm | Permalink

    Lorelle, thanks a lot for the mention of the transcript. It was great seeing you at WordCamp also and I enjoyed hearing your power blogging tips.

  2. Posted April 10, 2008 at 3:45 pm | Permalink

    Oh Lorelle! Thank you!
    I was sick enough for that presentation, and you were a blessing all through that weekend. But nothing will stop me talking about a blogging business conversation. You know that.

    Thanks for the love!

  3. Posted April 11, 2008 at 1:39 pm | Permalink

    I agree with Ronald, same here your powerblogging tips were very useful, in fact they are a lifesaver especially the tips about Greasemonkey Scripts (Akismet Auntie), although I could not come for the WordCamp 2008 (since I’m halfway across the globe from Dallas) I saw your presentation through the videos provided by John (OMB). Thank you for the awesome tips.

  4. Posted April 11, 2008 at 6:43 pm | Permalink

    The quote can be applied to things far more important than blogging. Great point either way.

  5. papergraffiti
    Posted April 14, 2008 at 2:46 pm | Permalink

    Lorelle, I am SO glad you posted this. I’m collecting a folder full of the transcripts and recordings from WordCamp so I can revisit them again and again. 🙂

    Hope the SXSW SARS is gone, Liz!

  6. Posted April 16, 2008 at 9:33 am | Permalink

    Blogging is definitely about us, continuing the online journaling idea that began what seems like so long ago. I find that bloggers who invite people in are the most interesting while those who prattle on and on about nothing are just not worth following. Engage me in a conversation even as you point to yourself.

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  1. […] Strauss: The Secret to Writing a Successful and Outstanding Blog Ebook When Liz Strauss stood before WordCamp Dallas and said she had 60,317 comments on her blog, the audience was staggered. Even Matt Mullenweg was […]

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