Compared to Lorelle and some of the other greats writing here, I’m just a baby blogger, as I’ve only been writing two and a half years. Still, I think I have a few things to share this month about what I learned about blogging.
One of the first things I learned was that it’s best to be unique in your writing, and not so okay to be unusual, at least not if you’re a business and self-development blogger like me.
Certainly writing articles about horse sex might be great for your search engine traffic, but honestly, do you really WANT readers like that to stop by and visit you more than once? Unless you own an equine farm, chances are that answer is NO!
So focus on writing your articles in your unique style and your unique voice. People flock to the original and rarely the echo, so focus on uncovering YOUR uniqueness. You’ll develop a loyal following of readers, you’ll be happier that you don’t have the weirdos flocking to your blog by sheer accident, and you’ll enjoy the fruits of your labor all the more because you’re unique, not unusual.
Phil Gerbyshak is a public speaker and author of the book 10 Ways to Make It Great!. Additionally he writes personal empowerment articles most days at Make It Great! and recently started sharing management tips and tricks at Slacker Manager. No, that’s not him in the lampshade, though no doubt there are pictures floating across the Internet somewhere that have a shot similar to this, he just hasn’t found them yet.