Search Engine Optimization (SEO) as we know and detest it is obsolete in this day and age. When some while ago Philipp asked me to write an article “How do I optimize websites” I couldn’t do it: The way SEO works in Germany on Google.de can not really work for international websites in English. Moreover nowadays you do not need conventional SEO tactics to have success on the Net or in Google. In order to make a site succeed in these times you have to forget everything you know about on page optimization and link building first. Via 10 Steps to Success on the ’Net Without SEO
Is spent a lot of my time from 1998-2005 optimizing my (what was then) web site – it was very time consuming and hard work. I was writing daily anyways but when I converted my website to a WordPress blog my life got a whole lot simpler. I stopped optimizing and just wrote my heart out – it worked.
Tadeusz Top 10 List
Make sure you check out 10 Steps to Success on the ’Net Without SEO because the details and his reasons for each of the ten points are included. Here they are:
- Discover your niche
- Use WordPress
- Create a killer CSS design and submit it to CSS galleries
- Allow trackbacks, use dofollow
- Socialize, write comments and link other blogs
- Include social media on your site, use social media yourself
- Write your own content, say something new, express yourself
- Compile what you know or what others said and publish it
- Contribute to your favorite online publications
- Add new content at least every second day
The only point I take issue with is # 3 because I have a love/hate relationship with themes. There is not doubt that Tadeusz is 100% right in stating that creating a killer WordPress theme will help your Page Rank with all those inbound links from your design – I am not a designer. Argh! I love WordPress but there are so many badly designed and broken (CSS & HTML) themes I want to puke on them (mine included).
That said, if you hunt around, you can find a few themes that are compliant and cross browser compatible, but I digress.
I like playing around with CSS, perhaps I should team up with a programmer familiar with WordPress and see if we can collaborate on a theme and we would both win.
Hmmm… any takers?
In many respects Tadeusz points are common sense, kind of boring, and hard work but is worth the effort because then you can forget about SEO and just do what we bloggers do best – read, write and relate!
Greg Balanko-Dickson is author of two business books, third generation entrepreneur and The Remote Control CEO.