Worried about all the fuss over duplicated content. WordPress, Duplicate Content, and Wrong SEO Plugins by Planet Ozh will help set you straight.
Keeping your site safe from the duplicate content issue, and more generally getting things optimized for search engines, should not be a plugin’s job, it must be your theme’s job, it must be coded and designed for it. Just like looking good, using good markup, being crossbrowser friendly, etc…
In reality, Google expects that a blog will have duplicated content. It’s how they are designed. Duplicated content will be found on the front page, category and tag pages, archives, search results, feeds, and a lot of places on your blog. It’s expected. If it weren’t there, it would be not be a blog.
While Ozh’s help is wonderful to minimize the amount of duplicated content naturally on your blog through the use of excerpts rather than full content on multi-post page views, let’s not forget that the original intension of this page rank penalization is targeted towards those who scrape your content, or against splogs who use redundant content to fill up a blog or website, using spam links and such scam evils.
Here are my tips for reducing the risk of penalty from duplicate content:
- Set multi-post views to excerpts, not full content, except on the front page and feeds if you wish.
- Take care when copying another blogger’s content to keep it within Copyright Law’s Fair Use restrictions to 10% of the content or 400 words. Write your own words around the content to differentiate the copied content from a duplication.
- NEVER use a feed scraper or automatic feed Plugin that replaces your content with the full or excerpted content from other blogs. If you must use incoming feeds, feature only titles and the first 100 or less words of the blog posts.
Other than that, relax. Remember, duplicated content within a blog is expected. Duplicated content between blogs is not and will be penalized.
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Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won't Tell You About Blogging.