So in your quest to dominate your corner of the blogosphere, you might be wonder about higher order questions. How does one blog? What are the “rules” behind creating a great blog? Is there anything universal that connects the very stuff behind the truly great blogs irrespective of their content? What does a great science blog have in common with a great celebrity blog? And can corporate blogs, be great?
Well, if yesterday’s post was about the habits of being a successful blogger, today’s post is on what what truly great blogs have in common, and a few exercises that you can do to try and bring your own blog up to par (if it isn’t already at par!).
One of the points he makes right off the top is on transparency: “Great blogs are blogs that leave no question of their motives, who their parters and affiliates are, and who their authorship is.”
People need to know more about you than just your post content. They don’t have to know personal and private details, but they need to know enough to trust you and what you have to say to them. He explains:
And because there is the presumption of truth, readers will often react in an intense fashion to being manipulated, hoodwinked, and otherwise bamboozled.
Well said. Bravo!
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Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won't Tell You About Blogging.