According to Chris Garrett:
With a made-for-adsense blog the goal is to get a torrent of traffic with the majority of visitors leaving right away via your highest paying adsense ads. At the other end of the continuum is a pure authority blog, for example Seth Godin, where the goal is to build up a loyal following who are motivated to buy books and hear him speak. Fast-food stand versus four-course banquet. One wants as many people as possible to leave quickly, the other wants a more concentrated and targeted group to stick around.
A traffic hound, clickthrough advertising blog is only interested in traffic, not the source or type of traffic. It’s all about the numbers and doing everything it takes to make those clicks happen.
An authority blog is about building connections with that traffic. In today’s blogging jargon, it’s about the relationships. You want return customers coming back for more and telling their friends about what you have to offer. You want to build a reputation and become the source for the right information for the right people in the right industry.
Garrett mentions that most who have tried any “get rich quick” scheme, online or offline, don’t find much personal satisfaction in the process. Blog for the relationships and there is tremendous satisfaction and peaceful nights of sleep when you know you’ve made a difference in the lives of others.
What is your blog’s business plan? Is it about the traffic? The advertising? Getting the flow of money coming in the door no matter what you have to do with your blog to get it?
Or is it honestly about making connections with your readers? Helping them to understand themselves and their work better. Sharing lessons with them and from them with your readers. Becoming the helpful expert in your industry.
The answer to these questions might seem simple. Sure, you want to be the blogger on the white horse wearing the white suit and hat, riding in to save the day with your blog. But look at your blog. Look at your blog content. Are you wearing a little grey or black today? Or maybe you are wearing red and purple, the colors of the seductress, luring people in for reasons that have little to do with altruism?
Are you a traffic hound or a blog authority? Does it show? How?
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Site Search Tags: traffic hound, blog authority, blog purpose, blog writing, blogging tips, how to blog, finding your passion, blog passion, writing your passion, clickthroughs, blogging for money, money blogging, making a difference, truth in blogging
Copyright Lorelle VanFossen, member of the 9Rules Network and author of Blogging Tips, What Bloggers Won’t Tell You About Blogging.
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