How many times have you been frustrated arriving on a web page looking for information only to not find the information on the page? You know it’s there. The title tells you so. You read through it, come to the end and see “continued on page 2, 3, 4”. It makes you want to scream. You page through the information and find it finally on page 4, but it took you a lot of time to get there.
Many times, I’ve come to the “continues on next page” link and was determined to keep reading. I click the next page link and it features two sentences. Why bother forcing me to waste bandwidth to load a new page for only two sentences? Ridiculous time waster.
In time, you learn to use the Print function, if the page hosts it, which puts the entire article on one page, often without ads. Makes it much easier to read, doesn’t it? On news sites and other sites which divide their pages in articles, I go right for the print link.
Why do people split blog posts into multiple pages?
Here is why I believe people split blog posts into multiple pages:
- They think of their blog posts like print media. Like a magazine.
- They want more page views, thus increasing their advertising exposure.
- They believe the myth that readers won’t read to the end of a long article.
- They believe it spreads keyword value across multiple pages.
Here is what I think splitting blog posts really does:
- Slows down the reading process, losing readers along the way. (How many pages do you honestly click through to get to the end?)
- Increases ad coverage and revenue, at the expense of the reader.
- Loses ad coverage and revenue as many learn to read the post via the print link, minus all the ads.
- Loses credibility as people don’t get to the end of the article or click away.
- Interferes with the reading process. Anything that gets between your reader and your content is trouble.
If you believe in the myth that readers won’t read to the end of a long blog post, then what makes you think they will tolerate multiple page clicks to get to that same end?
Most bloggers using multiple page posts rarely get the second page read or found, thus losing the relevance of their important content, lost on buried web pages. Multiple page posts might be found in a search, but their content is not found through categories, tags, on the front page, or other multiple post page views.
Do multiple page posts make it as a single post through the blog’s feed? Good question. Do you know? For those who are frustrated with blogs which do not offer full content feeds or want to ensure their readers get full content in their feeds, do you see paged posts completely in the feed reader? Hmm?
If you think your blog post is too long, it is always better to split long posts into multiple posts, not pages, which creates an article series. This is a great way to keep readers coming back to your blog and spreads the information across wisely rather than buried in an additional page.
Multiple page posts often don’t feature a table of contents, like an article series would, which makes it hard for the reader to know where they are in the sequence as well as where the information they are seeking lies. Is it on page 2 or page 4?
Many using multiple page posts lose their readers because of hard to see and find page links. They are found at the bottom of the post, often buried between the post meta data information and content. The fonts are small and it’s hard to see the links on single numbers.
Paged post links also add clutter to the page, along with the social bookmarking icons, post meta data section, advertising, and all the other clutter on a page. Why add more clutter for something that doesn’t function well in the first place?
I have been frustrated for years about the dividing up of post content and articles across multiple pages. Aren’t you tired of it? It’s old thinking in a new world.
Blogs are about communicating and interaction. They are about creating and maintaining relationships with your audience. If you are doing anything that interferes with their ability to read your blog posts and access your blog, you are just putting barriers up between your content and your readers.
I have yet to come up with a single good, positive reason to break up a blog post. Have you?
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