The following excerpt is from Blogging Tips, What Bloggers Won’t Tell You About Blogging by Lorelle on WordPress.
Blog syndication is the use of your blog’s feed to deliver your blog’s content to other blogs, feed readers and aggregators.
Many consider feeds to be a replacement for print or emailed newsletters, bringing the content directly to the reader. FeedBurner and FeedBlitz, among others, offer email subscriptions of your blog’s feeds, delivering feeds in a more familiar fashion to those unfamiliar with feeds.
Content republished without permission may be a violation of the original author’s copyright, unless it is used within their copyright guidelines and/or within Copyright Fair Use restrictions. Professionally arranged syndication is an agreement made between the blogger and a syndication service to reprint the blogger’s content, typically for a fee.
Why do you need a feed?
A feed is a form of updated newsletter, one automatically delivered to your readers. It’s another method for readers to read and monitor the latest activity on your blog.
Feeds extend your reach. They allow the reader to read your blog content at their leisure, on their terms. The choice of feed reader controls how they view your feed, in a way, giving them control over your blog content.
With a click, the reader can be on your page in a moment, to read more, find more information, or to comment. Work is underway to bring comment technology to feeds, which will revolutionize the way readers interact with blogs.
How do you increase blog subscriptions?
There are two ways a visitor can subscribe to your blog. They can subscribe through the feed via their feed reader, or have the feed emailed to them.
Blog subscriptions, however, come in many types. By default, modern blogs offer feeds for the entire blog, for all comments, and for comments from a specific post.
Feeds can also be limited to a specific category of posts, giving your readers a chance to monitor specific topics you blog about.
They can also be set for specific authors, if there is more than one on your blog.
Many blog programs do not currently offer good feed statistics and monitoring packages. Many redirect their feeds through FeedBurner and other feed redirection services which feature feed statistics and analyzing options.
To increase feed subscriptions, make your RSS icon visible on your blog. Place it near the top of each page, at the bottom of each post in the post meta data section, and even in the footer. If your blog readers may not be familiar with feed technology, introduce them to it. It’s a great time-saving method for monitoring the news, weather, and your blog.
Which one in your feeds: full posts or summaries?
Many readers demand full post feeds from their bloggers. They don’t want to click through to the original post to read the whole thing. They want the ease of reading it in one spot with little effort. It also benefits those with limited access to the Internet to be able to select within a blog the posts they wish to read, and then disconnect from the Internet.
Recently, many bloggers are choosing to only offer excerpts of their content via feeds and email subscriptions to protect their content from misuse. They are also finding that their ad revenues increase, as does their comments and traffic levels. If the article is interesting, the reader will click through the feed to their blog, becoming a visitor.
The decision on which version of feed length to permit is based upon your needs, your audience’s needs, and the style of your blog. You can also experiment to see which gives you the best results.
This is an excerpt from Blogging Tips, What Bloggers Won’t Tell You About Blogging by Lorelle on WordPress. For more information on the book and ordering, see Blogging Tips.
Site Search Tags: feeds, syndication, subscribe, subscribe to blog, blog subscriptions, blog feeds, what are feeds, increase your subscribers, encourage feed readers, blogging tips, what bloggers won’t tell you about blogging, blogging tips book
Copyright Lorelle VanFossen, member of the 9Rules Network
Subscribe Via Feedburner Subscribe by Email